Shiang Hee rabotet in a design company in Beijing Ogilvy office. He created images for social advertising, which runs under the slogan "The more we talk, the less we communicate." The campaign to attract people's attention to the dependence from which modern man suffers from a telephone, social networks, games, applications. Smartphones are increasingly replacing the living, human communication. In consequence of that often occurs in the family alienation of spouses, increases the number of conflict situations, growing misunderstanding between parents and children.
I think that's very true public service ads, because today this problem is more relevant than ever, and to what extent each of the concerns nas.