That is incorporated in logos

The main objective of any advertising logo is to draw attention to the product buyer. One of the most popular techniques in the design of logos in recent times is the technique of "negative space." The idea of this technique - the creation of abstract logos so-called hidden message. And, you know, like logos look really much better than the next-fashioned design. Black Cat

French bakery
The logo looks like the letter F and bread at the same time.

Steps

Freedom
A piece of letter M flies.

Barbecue DoDo

House martini

Endless Love

Sharks art

Open
Letter U looks like a lock open.

Cafe octopus

Golf

Kinokafe

Sausage factory
The letters U and I are two sausages.

Mummy
All word looks like a mummy lying.

Eco-friendly house

Orange cat

Search animals
Have you noticed a bird, and a magnifying glass instead of her head?

Illusions
Notice how in the middle of a word suddenly appears dark letter S -

Knife
The f is a small knife with a drop of blood on the end of the blade.

Height
Between the two arrows hides the letter H.

Loch Ness

Movement
In the arrow hides the letter M.

Bread and breakfast
In a coffee cup hidden bread.

Arrow

Backspace
And pulls remove misspelled and rewrite, right?

Bipolar

Bird
Letter B in the English word "bird", which means "bird" looks like, in fact, a bird.

Cafes click
Jets of steam like cursors.

Amazon
Arrow going from A to Z shows that you can find any product on the site. In addition, the arrow looks like a smile that makes the logo more friendly and pleasant to look at.