Without advertising the modern economy is impossible. Business will not be able to produce goods, sell them, will not be able to provide services. Advertising - habitual parasite on any media. Outdoor advertising has long been an integral part of the urban landscape. However, in Kiev, this familiar component has become too large. City clearly overloaded advertising structures of different sizes and shapes. It seems that the people of Kiev did not even need to convince this. And if you want - that's the difference between Kiev with outdoor advertising and without it:
This street pool. One of the busiest places in Kiev outdoor advertising. It took a lot of time to clean out the photos from the advertising planes. How long will it take to clean the city from them?
Not the most spectacular view - Khreschatyk. The difference is not noticeable due to the relatively recent decision to clear the historic center of large structures. Now a few of the old parts of the city can be placed only city lights and small formats. Therefore, in some places Kiev sighed quietly.
This area of the Heroes of the Great Patriotic War. A significant difference in the appearance of advertising and without, is not it? Of course, the angle is chosen so that the effect was most noticeable. Nevertheless, the fact is obvious: outdoor advertising too much. Without too much pathos can be said that it disfigures the city.
Lesya Ukrainka Boulevard. The most absurd thing is that so many of the outdoor advertising is not going to benefit not only the appearance of the city, but also advertisers. The effect of placing a so littered media space is significantly reduced. We have to buy more planes and spend significantly larger budgets.
Red Army Street, aka Big Vasylkivska. Another handful of small formats - not as bad as the pool with its giant shields and designs, but also noticeably.
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