Organic Press Tour 2015

Organic Press Tour Program Saturday, August 15, 2015

Time.



Item of programme

Place.

Rapporteur/responsible

8.00-8.20

Meeting at Le Silpo supermarket. Registration of participants

d. Kiev. Pool, 6

Olga Naumova, Swiss-Ukrainian project “Organic Market Development in Ukraine” (FiBL)

8.20-9.00

Visit to the supermarket regarding the available range of organic products, its positioning and labeling

Supermarket Le Silpo, Kiev. Pool, 6

Olga Shevtsova, Quality Manager, Certification Body “Organic Standard”
O. Berezovska, Chairman of the Board, Union of Producers of Certified Organic Products “Organic Ukraine”

9.00-9.30

Moving to the Eco-Hotel "Maison-Blanche" (Mason Blanche) and the store of natural and organic products "Natur Boutique" (Natur Boutique)

c. Berezovka, Makarovsky district, Kyiv region (15 km from Kiev)

9.30-10.30

Breakfast and performance of the eco-hotel "Maison-Blanche" (Maison Blanche)

www.maison-blanche.com.ua

Presentation of the network of stores of natural and organic products "Natur Boutique" (Natur Boutique)

www.natur-boutique.ua

Eco-hotel "Maison-Blanche", 15 km from Kiev,
c. Berezovka, Makarovsky district, Kyiv region.

Anastasia Le Haque, Marketing Director, Natural Boutique and Maison Blanche organic stores

10.30-14.00

Transfer to the enterprise "Galex Agro" and the plant "Organic Milk"

During the visit, the following topics will be discussed:

c. Gulsk, Novograd-Volynsky district, Zhytomyr region and Baranivka, Zhytomyr region. 225 km from Kiev (estimated duration of the trip is 3.5 hours)

What are organic products, their advantages and requirements for organic production

www.organicstandard.com.ua

Olga Shevtsova, Quality Manager,
certification body "Organic Standard"

"Organic lifestyle", "What is organic cosmetics"

Anastasia Le Haque,
network of organic stores "Natur Boutique" and eco-estate "Maison Blanche"

Means of communication for the development of the organic market: consumer, business, government

Elena Berezovskaya, Chairman of the Board, Union of Producers of Certified Organic Products “Organic Ukraine”



www.organicukraine.org. ua www.galeks-agro.com www.omilk.com.ua www.ukraine.fibl.org

Development of organic dairy production in Ukraine

Ruslan Bilyk, Dairy Coordinator,
Swiss-Ukrainian project “Organic Market Development in Ukraine” (FiBL)

14.00-14.30

Visit to the enterprise with organic crop production "Galex-Agro" (harvest, storage facilities, machinery, cleaning process)

PE "Galex-Agro", Gulsk, Novograd-Volynsky district, Zhytomyr region.

Alexander Yushchenko, General Director of LLC "Galex-Agro"

14.30-15.10

Visit to the enterprise with organic animal husbandry "Galex-Agro" (cows on pasture, farm, newborn calves, milking process)

PE "Galex-Agro", Gulsk, Novograd-Volinki district, Zhytomyr region.

Alexander Yushchenko, General Director of LLC "Galex-Agro"

15.30-16.00

Visit to the first processing plant "Organic Milk"

Organic Milk, Baranovka,

Zhytomyr region.

Elena Stretovich, Director of LLC "Organic Milk"

16.00-16.30

Press conference "Organic dairy products for the health of the nation". Trends in the development of organic market in Ukraine

"Organic Milk" m. Baranovka, Zhytomyr region.

Alexander Yushchenko, General Director of LLC "Galex-Agro"

Elena Stretovich, Director of LLC "Organic Milk"

Elena Berezovskaya,
Board, Union of Certified
products "Organic Ukraine",

Olga Shevtsova, Quality Manager, Certification Body “Organic Standard”,

Ruslan Bilyk, Dairy Coordinator,
Swiss-Ukrainian project “Organic Market Development in Ukraine” (FiBL)

Chairman of Organic Producers

16.30-17.15

Organic buffet

LLC "Organic Milk", M. Baranovka, Zhytomyr region.

17.15-18.00

Moving to Novograd-Volynsky. Visit to the organic food store

Novograd-Volynsky, Zhytomyr region.

Galina Kopilets, Director of Organic Store

18.00-21.30

Moving to Kiev

Route - 225 km (duration of trip - 3.5 hours)

21.30

End of press tour

Zhytomyrskaya metro station, Kyiv

The Swiss-Ukrainian project “Development of the Organic Market in Ukraine” (hereinafter referred to as the Project), which is financed by the Swiss Confederation and implemented by the Research Institute of Organic Agriculture (FiBL, Switzerland), invites you to the PRESS-TUR 15/08/2015 (Saturday) at the enterprises of the PE “Galex-Agro”, Zhytomyr region, Novograd-Volyn district, Gulsk, and LLC “Organik Milk”, Zhytomyr region, 139 Dzhinovsky, Dzhinovsky.

During the press tour you will be able to:

1) Visit the enterprise "Galex-Agro" and get acquainted with the production of organic certified crop and livestock products;

2) Visit the company "Organic Milk" (production of organic certified dairy products from own raw materials);

(3) Get acquainted with the range of organic products in the supermarket and specialized stores of organic products;

(4) Taste organic dairy products;

(5) to communicate with producers and other players of the organic sector of Ukraine;

(6) Get acquainted with the activities of the Swiss-Ukrainian project “Development of the organic market in Ukraine” to support organic producers;

7) Get information about the organic sector in Ukraine and conduct exclusive interviews with organic experts.

The event will take place on Saturday, August 15, 2015, 08:00 - 21:30

The program is in the attachment.

The purpose of the press tour is to acquaint the media with the peculiarities of production, processing and sale of organic products in Ukraine, to organize long-term cooperation between the project “Development of the organic market in Ukraine” and the media to popularize organic topics in Ukraine and raise awareness of the general public in this regard.

Who can participate?

To participate in the press tour are invited 1 journalist from each print publication, radio, Internet publication and 2 people (journalist + operator) from each channel (hereinafter - participant) who are interested in familiarizing themselves with organic topics during the press tour.

How to get to the venue of the event?

The project provides transport to attend the event for the media centrally from Kiev.

Participants not from Kiev buy the appropriate tickets to / from Kiev (to continue to go by centralized transport) or directions to / from Novograd-Volyn, Zhytomyr region. (Train (coupe or seat) or bus.) After the event, in the presence of original tickets (in the opposite direction - copies and presentation of the original), their cost will be reimbursed by the Project.

If the participant travels by car / other transport, he is compensated only for the cost of the ticket by train (coupe) or bus to the destination (in accordance with the cost of such a ticket specified in the official receipt of the railway station or bus station). Fuel to participants is not compensated.

What costs are covered by the project and what do you need to pay yourself?

The project organizes and pays the following expenses:

• Transport city of Kiev (Basseynaya str., 6) - Baranovka, Zhytomyr region - Kiev (Zhytomyrskaya st.).

• Compensates the cost of tickets for transport: place of residence / work - Kiev - place of residence / work (train (coupe or seat card) or bus) or place of residence / work - Baranovka Zhytomyr region - place of residence / work (train (coupe or seat card) or bus) in accordance with the original tickets.

• Food (during the event).

• Excursion to the enterprise of organic production.

NOT covered by the Project: additional food/drinks, travel, insurance, other expenses not specified above.

Your next steps if you want to go on a press tour:

1. You complete the application at docs.google.com/forms/d/1VDoLsYocdc- 15FoFAlgCgw6v4pfA4tYLappef3XTI5A/edit#

2. Send a copy of your journalist ID to olga.naumova@fibl.org 3. A journalist is accredited to participate in the Press Tour only after confirmation

accreditation by Olga Naumova by e-mail.

3. You are informed by mail of details regarding the departure of the transport from the city. Kyiv (6 Basseynaya St.) (departure time from Kiev 15/08/2015 8:00, expected time of arrival in Kiev 15/08/2015 21:30).

The result of the Press Tour is the publication of an article, the broadcast of a television story or a radio report on organic topics (organic food, organic production, organic producer / processor, general inspection, etc.), further cooperation.

The project will be grateful for a copy of the magazine, newspaper with an article or disc with a television story / radio report.

To participate in the press tour, you must be accredited to the event by August 13, 2015, by filling out an application at the link docs.google.com/forms/d/1VDoLsYocdc- 15FoFAlgCgw6v4pfA4tYLappef3XTI5A/edit# and sending a copy of the journalist’s certificate to the email of the public relations manager of the FiBL project Olga Naumova olga.naumova@fibl.org.

We wish you a successful trip to the press tour, many positive impressions, delicious sensations and new interesting acquaintances!

Note: Each participant is solely responsible for the safety of their personal belongings. The project is not responsible for damage to things, possible losses, accidents and the like.

Source: www.ukraine.fibl.org/de/ua-about-project.html