Advertising campaign by the Brazilian agency ByViva encourages visit Crystal Fashion and clearly states that fashion is present in every human being, regardless of whether he is for the latest fashion trends or not. To tell the truth, according to print, everyone just made out of fashion.
Agency: ByVivas, Curitiba, Brazil
Client: Shopping Crystal
Creative Director: Marcos Ren? Steffens
Art Director: Leandro Dena