Chanel is an elegant classic. "Success Style" IMAGE PSYCHOLOGY.

The word "Chanel" evokes admiration, this legendary French fashion house has become a real perfect example of style.
"Success Style" IMAGE PSYCHOLOGY
The founder of the most famous Chanel Fashion House and the leading French fashion designer of the last century, Coco Chanel (Gabrielle Chanel) was born in 1883 in the small French town of Saumur.

Coco spent her childhood in a monastery.

The strict uniform of novices and the black cassocks of the clergy later became the source of original ideas for fashion collections. Protesting against the trends of modern fashion, Coco Chanel decided to create her own line of comfortable and simple clothes for Parisian women.

Coco Chanel began her career as a fashion designer in 1910, opening a store of original ladies' hats in Paris.











































































A few years later, popular hats helped her improve her financial situation and create the first fashion house in Paris, which became known all over the world for its innovative models.

Fashionable outfits of those years - huge hats and long dresses with fluffy skirts and tight corsets, the fashion designer considered uncomfortable and overloaded with decorative elements.

Coco Chanel decided that everyday clothes should be comfortable, simple and elegant and created her own direction in the world of fashion.
By Coco's decision, outfits with masculine elements appeared in the women's wardrobe.

Among her models were a variety of shirts and jackets - these elements of men's outfits Coco transformed into comfortable women's casual clothes.

She made trousers fashionable, but always recommended her clients to wear only skirts and dresses that give any woman femininity and sophistication.
Chanel boutiques offered straight skirts, fitted jackets, loose sweaters, black tulle dresses, generously decorated with semi-precious stones, as well as stylish combinations of dresses and coats in pastel shades.

Parisian women were happy to wear stylish and original outfits, and Coco continued to create new fashion masterpieces and perfect every decorative element of her models.

In 1921, the fashion designer created a world-famous fragrance - "Chanel No 5" - a women's perfume with a complex multi-component smell.
Coco Chanel is one of the most popular figures in the fashion world of the 20th century. Her innovative ideas still influence modern fashion - a little black dress and a fitted jacket are loved by women all over the world.
The black dress, invented by Coco Chanel in 1926, was a revolution in the fashion world.

This is a versatile and popular outfit for work or going out. The classic version of this dress is the absence of decorative elements of the outfit, knee-length, round neckline and long sleeves.
A Parisian woman could afford such a dress even with the most modest earnings.

When creating any collection, Coco strictly adhered to the main line of her style - the simplicity and austerity of silhouettes, styles that hide flaws and emphasize the rounded shapes of the female figure.
Flounces, eye-catching trim and other decorative elements in her collections were replaced by minimal embellishments.

The fashionable image of a woman from Coco Chanel is to look great in any situation, regardless of age and appearance.

A woman in a fitted suit from Coco Chanel delights others - she is elegant and does not doubt her attractiveness.

Since 1950, Chanel has been a Hollywood fashion designer who has created outfits for American stars from Marilyn Monroe to Elizabeth Taylor.
In 1955, Coco returned to the world of fashion and again surprised others with her new convenient invention - a rectangular women's handbag on a thin chain.
The shows presented updated classic models of trousers, skirts, coats, dresses and the famous tweed suit from Chanel - with a narrow skirt, buttons and patch pockets.

Her collection is the epitome of elegant classics worn to this day by the world's most famous women.

Her return to the fashion world cannot be called triumphant - she did not introduce new models, but only updated the old styles of outfits, but her elegant dresses again became hits with modern fashionistas.

Designer handbags, jewelry and shoes from Chanel began to bring huge revenues and the Coco Fashion House became one of the largest in Europe.

Today, a suit from Coco Chanel takes pride of place in the wardrobe of a modern woman and symbolizes high status and good taste.

Until old age, Chanel was full of energy and continued to create collections of stylish and glamorous clothes - according to her, the styles of models came to her in her dreams.

Until her death, work was the meaning of life for her.

At the age of 87, Coco Chanel died of a heart attack and only three outfits were found in her wardrobe.

After her death, the popular Chanel Fashion House was headed by the famous designer Karl Lagerfeld, who currently continues to create elegant models of clothes in the style of Coco Chanel: from light fabrics and a simple cut.