Outdoor advertising, which arranges for their audiences large, medium and very small, but unusual performances.
Boring billboards have long been in the past. Today ball is ruled interactive, event and viral success.
To the aid of high technology to make the advertising media as interactive as possible, and great ideas that turn placing a single billboard in a real event.
At the heart of all of the following campaigns is simple mechanical action that makes the advertising message is much more interesting for the audience.
Exploding billboard courier service Deadline
In the summer of 2007 in the heart of Auckland single billboard appeared, promising that in the evening on July 22 this message will self-destruct. Electronic clock on the shield in the reverse order to count the seconds until emergency, which occurred at exactly the appointed time. The explosion could be seen in the immediate area of advertising, as well as on the network of couriers. Deadline Couriers has gained a reputation for knowing exactly the price of urgent orders and deadlines.
Candy Pascall «When the fruit explodes»
Brand fruit candies Pascall found billboard with an awl and inflatable strawberries. Fruit gradually grew and grew in size, and all interested persons are invited to guess the "meeting" sewed and strawberries and the consequent explosion. Strawberry burst November 15, 2008, and the winner will receive $ 5,000.
Means for stomach Pepto-bismol
Those who periodically "cool" belly can compare the feeling to work the washing machine, and noticed that advertising funds Pepto Bismol.
Chainsaws Stihl «Coupon»
The company Stihl, producing chainsaws, put your product on a billboard next to the plywood discount coupons. After a few days of inactivity outdoor advertising revived with the help of a special person who came, climbed on board, sawed out the coupon and went at a discount under his arm.
Scrub Pond's «Pora»
"Living billboard" is the best describes the character of Pond's Anti-Bacterial Facial Scrub, which are described in the advertising slogan of the campaign - "cleans pores. Struggling with acne. " Most interesting is that the cleaner - it's not a dummy, but a living person who cleans the whole day time, bringing it to pristine purity.
Adidas «Incredible goalkeeper»
Two days before the start of UEFA EURO 2008 games in Vienna Vienna Prater Park 42-meter Petr Cech with eight arms and ferris wheel demonstrated his incredible coolness goalkeeper.
Breakfast at McDonald's
Huge egg opens with the first rays of the sun, announcing breakfast at McDonald's.
Billboard Puzzle Allan Gray
South African advertising bank consisting of parts 6000, harvested 4 weeks. Caption: "The desire without patience - nothing».
NedBank «Energy people»
The Bank has established in South Africa, solar panels on your billboard. These batteries are allowed to work without the use of traditional energy kitchen and dining nearby school.
Social advertising on road safety
In New Zealand, for the route with the highest mortality rate in the rainy season set the billboards with the image of a little boy who started to bleed when it begins to rain. The inscription on the billboard reads: "Rain changes everything. Please consider weather conditions ».
Video game Colin McRae: Dirt 2
Wipers worked, brushing the dirt from the billboard autosimulator as a race car windshield.
Laundry detergent Tide
Clean crisp white posters were placed on one of the busiest streets of Frankfurt, with the constant movement of vehicles. The poster was covered with specially treated cotton that is not delayed dust. Within a few days, a poster covered with dust, and the places which were made of cotton - no, thus demonstrating clean clothes.
In 2007, the fast-food giant posted in Chicago sundial, who worked from 8 am to 11 am, and shows that the time has come to have a McDonald's.
The operator of outdoor advertising Interbest Outdoor
"The sooner your advertising will be here - the better" - with this slogan appeared poster outdoor advertising operator Interbest Outdoor. Advertising is a photo of a pretty full and not the most attractive guys in the world, which every week getting rid of their clothes. And in that moment, when the psyche of others threatened to collapse and failure - the hero of the campaign clearly held on to the pants, salvation still come. Together with kopilaynom "Phew! Thank you, Radio 2 ».
On one of the buildings in the heart of Manhattan creators have placed a huge billboard cartoon depicting a baseball star Derek Jeter. Daily for three days dorisovyvali billboard, imitating an athlete growing stubble, which eventually defiantly "shaved off" in front of passers-by.
Acute ketchup Heinz
Israeli creators established outside Tel Aviv impressive size of the gas tower, wrapped her firewall with the image of the bottle with the sauce and set fire to the torch.
Carbonated drink Chang Soda
Within a month, every Friday and Saturday at 19:00, when young Thais went to the nightly entertainment, in the light of bright searchlight beams hundreds of white balloons soared into the sky from the bottle on the billboard.
The New Zealand Meteorological Service Metservice «Rain" and "Wind»
Campaign slogan reads "Even rainy and windy days can be magical if you plan along with metservice.com». On rainy billboard by water spinning wheels of different sizes with the image of the rainbow, and a wind billboard wind drives a shiny multicolored pinwheel.
The operator of outdoor advertising MarlynStroer Out-of-Home Media
The man on the video billboard installed in the center of Warsaw, frankly peeking under her skirt roam the shield "Marilyn Monroe" and periodically tried to bully her, simulating a breeze.