Outdoor advertising, which arranges for their audiences large, medium and very small, but unusual performances.
Boring billboards have long been in the past. Today ball is ruled interactive, event and viral success.
To the aid of high technology to make the advertising media as interactive as possible, and great ideas that turn placing a single billboard in a real event.
At the heart of all of the following campaigns is simple mechanical action that makes the advertising message is much more interesting for the audience.
Exploding billboard courier service Deadline
In the summer of 2007 in the heart of Auckland single billboard appeared, promising that in the evening on July 22 this message will self-destruct. Electronic clock on the shield in the reverse order to count the seconds until emergency, which occurred at exactly the appointed time. The explosion could be seen in the immediate area of advertising, as well as on the network of couriers. Deadline Couriers has gained a reputation for knowing exactly the price of urgent orders and deadlines.
Candy Pascall «When the fruit explodes»
Brand fruit candies Pascall found billboard with an awl and inflatable strawberries. Fruit gradually grew and grew in size, and all interested persons are invited to guess the "meeting" sewed and strawberries and the consequent explosion. Strawberry burst November 15, 2008, and the winner will receive $ 5,000.
Means for stomach Pepto-bismol
Those who periodically "cool" belly can compare the feeling to work the washing machine, and noticed that advertising funds Pepto Bismol.
Chainsaws Stihl «Coupon»