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Raise a Warrior: 21 Rules for Rapid Business Growth
Another set of paradoxical tips from the famous marketer Dan Waldschmidt.
1. Think less about automation and more about empathy. Instead of using contact metrics to increase engagement, develop a training system that helps address expected challenges for industry veterans.
2. Invest in tools that help you work harder. Don’t look for ways to work smarter and easier – focus on enterprise-wide scalability and performance (tools like Slack, Todoist, Contactually, Feedly, Mention, etc.).
3. Help people get healthier, not sell them anything. Spend considerable effort to be absolutely candid, intellectually honest, and solve complex problems that your competitors are avoiding. Militantly get to the heart of the problem.
4. Use your humanity as an advantage. Speak, write, speak on social media as a person, not as a robot, teach all employees to apologize quickly and thoroughly. Do the right thing, even if you seem to be losing something in the short term.
5. Make people feel like they’re cool. Be unforgettable. It subjugates all other emotions. Find a way to surprise people, even if it makes you uncomfortable. In the end, you’ll build a deeper relationship — and when you do, people will still see your best intentions.
6. Raise warriors. First of all, protect your castle. In any industry, in any business, the right culture is more important than the right training. Hire people who are willing to do whatever it takes to achieve great success. Ethics is more important than results.
7. Experience-based hiring is the way to defeat. Call on people who have a bright future, not a great past. Hire those who work hard and creatively, not those with experience in your industry.
8. Refuse meetings, reports and updates. Your best people respond to honesty and harsh candor. And mediocre workers use weekly meetings and quarterly reports to justify their poor performance. That needs to change.
9. Do what you say. Say what you're doing. There is no reason not to live up to the commitments that have been made, and this is the most important reason why so many organizations fail. Honesty. Clarity. And permanence.
10. Focus on targeted customers, not profitability. You won’t be able to boost your profits if you don’t know where to look for new leads. Sometimes a positive cash flow is enough to figure out how to keep moving in the right direction.
11. Play the long game. Make principled decisions. Success is not the end of a quarter, not a deal, not a dream client. Success is when you do the right thing in the right way until you get the results you want.
12. Focus on real customers, not potential customers. Spend less time with others and more time with people who already do business with you. Let’s do more than we promised after the deal closes.
13. Mission is more important than a sales plan at any time of the week. Give people a reason to dream, not a mark in a CRM system to achieve.
14. A great mission is more important than a brilliant process. Stop shouting about what a great sales process you have – create an inspiring environment where your team is willing to put in extra effort to get things done (without too much encouragement).
15. The good old days were terrible. Create a culture where people talk about the future, not what a fat jackpot they once made.
16. Give people something much more valuable than the money they pay. Bring them value in a truly magical way. Act thoughtfully and purposefully so that people feel loved and valued.
17. Don't shy away from the therapist. The internal mental battle for successful sales is the biggest challenge you face. Take time to work with a coach, mentor, or therapist on a regular basis to keep your head in the game. Failure begins the moment you start thinking about it.
18. Just worry about what you can improve. Focus on the details and fix what’s wrong – don’t expect anything to improve on its own without your efforts.
19. Enter a new level of discussion. Stop wasting time talking about everything. Communicate in real time with apps and messaging platforms that prioritize information, quantify needs, and clarify expectations.
20. Give a decisive fight to the filthy undercover and mediocrity. Don’t let people play these games and cheat the system by keeping their workplace but remaining inefficient team members. Fire the losers quickly.
21. Be honest about victories and defeats. Sometimes you just get lucky. Don’t pretend that the reason is because of outstanding sales skills. Sometimes you lose when you should have won. Talk openly about what works and what doesn’t.
P.S. And remember, just changing our consciousness – together we change the world!
Source: ideanomics.ru/? p=4176
1. Think less about automation and more about empathy. Instead of using contact metrics to increase engagement, develop a training system that helps address expected challenges for industry veterans.
2. Invest in tools that help you work harder. Don’t look for ways to work smarter and easier – focus on enterprise-wide scalability and performance (tools like Slack, Todoist, Contactually, Feedly, Mention, etc.).
3. Help people get healthier, not sell them anything. Spend considerable effort to be absolutely candid, intellectually honest, and solve complex problems that your competitors are avoiding. Militantly get to the heart of the problem.
4. Use your humanity as an advantage. Speak, write, speak on social media as a person, not as a robot, teach all employees to apologize quickly and thoroughly. Do the right thing, even if you seem to be losing something in the short term.
5. Make people feel like they’re cool. Be unforgettable. It subjugates all other emotions. Find a way to surprise people, even if it makes you uncomfortable. In the end, you’ll build a deeper relationship — and when you do, people will still see your best intentions.
6. Raise warriors. First of all, protect your castle. In any industry, in any business, the right culture is more important than the right training. Hire people who are willing to do whatever it takes to achieve great success. Ethics is more important than results.
7. Experience-based hiring is the way to defeat. Call on people who have a bright future, not a great past. Hire those who work hard and creatively, not those with experience in your industry.
8. Refuse meetings, reports and updates. Your best people respond to honesty and harsh candor. And mediocre workers use weekly meetings and quarterly reports to justify their poor performance. That needs to change.
9. Do what you say. Say what you're doing. There is no reason not to live up to the commitments that have been made, and this is the most important reason why so many organizations fail. Honesty. Clarity. And permanence.
10. Focus on targeted customers, not profitability. You won’t be able to boost your profits if you don’t know where to look for new leads. Sometimes a positive cash flow is enough to figure out how to keep moving in the right direction.
11. Play the long game. Make principled decisions. Success is not the end of a quarter, not a deal, not a dream client. Success is when you do the right thing in the right way until you get the results you want.
12. Focus on real customers, not potential customers. Spend less time with others and more time with people who already do business with you. Let’s do more than we promised after the deal closes.
13. Mission is more important than a sales plan at any time of the week. Give people a reason to dream, not a mark in a CRM system to achieve.
14. A great mission is more important than a brilliant process. Stop shouting about what a great sales process you have – create an inspiring environment where your team is willing to put in extra effort to get things done (without too much encouragement).
15. The good old days were terrible. Create a culture where people talk about the future, not what a fat jackpot they once made.
16. Give people something much more valuable than the money they pay. Bring them value in a truly magical way. Act thoughtfully and purposefully so that people feel loved and valued.
17. Don't shy away from the therapist. The internal mental battle for successful sales is the biggest challenge you face. Take time to work with a coach, mentor, or therapist on a regular basis to keep your head in the game. Failure begins the moment you start thinking about it.
18. Just worry about what you can improve. Focus on the details and fix what’s wrong – don’t expect anything to improve on its own without your efforts.
19. Enter a new level of discussion. Stop wasting time talking about everything. Communicate in real time with apps and messaging platforms that prioritize information, quantify needs, and clarify expectations.
20. Give a decisive fight to the filthy undercover and mediocrity. Don’t let people play these games and cheat the system by keeping their workplace but remaining inefficient team members. Fire the losers quickly.
21. Be honest about victories and defeats. Sometimes you just get lucky. Don’t pretend that the reason is because of outstanding sales skills. Sometimes you lose when you should have won. Talk openly about what works and what doesn’t.
P.S. And remember, just changing our consciousness – together we change the world!
Source: ideanomics.ru/? p=4176
