2007 year is already called "breakthrough»
mobile marketing
The largest representatives of the advertising industry are beginning to resort to the use of mobile marketing tools: P & G Mobile Ad Lab Pepsi Jeep
These companies are examples of how the major market players are trying to be closer to its potential and existing customers - or rather, closer to their wallets. The good news is that the large holdings that have sufficiently attractive for the consumer proposals are at a very advantageous position to extract profits in a rapidly changing business environment. The bad news is that advertising agencies are gradually yielding its role as a leading marketing consultants.
One of the largest and fastest growing segments of the advertising market is currently segment of various marketing services Interpublic Group announced a positive trend of growth of profits in local markets, but essentially this growth, again, was not caused by the advertising profits IPG, and increase profitability PR and branding industries division IPG - Constituency Management Group.
In December, with the acquisition of the company Publicis Digitas agency overestimate its significance for marketers Forrester Research
Analysts of the advertising industry describe the situation very specifically: «Agency does not have the huge impact of what had, for example, 20 years ago» Joan Davis
The difference between the situation of agencies and marketing companies is especially noticeable when you have to respond to changes in consumer behavior and deal with Internet advertising Less than 60% of customers believe that their agency can help them navigate the ever-changing consumer audience adequately equipped to use the tools to Internet advertising and promotion
According to the representative of the marketing department of a large company-retailer who participated in the study: « A large number of advertising agencies in senior positions in their companies, in fact, prefer to deal precisely with traditional media channels
Anticipating its report on media 4A conference in Las Vegas, Jim Stengel
According to the surveyed Forrester, PR
The rapidly developing media technologies and changing consumer preferences - highlights, which slightly cope traditional advertising agencies. Being burdened with existing and often inert structure, agencies can not just adapt quickly to market changes and to acquire knowledge of new, continually emerging media channels.
Tatiana Smirnova
Source: Content-review.com
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