Famous Muscovites declaration of love to the city in social outdoor advertising

"City. Decent Beauty "- a joint project of the famous Russian photographer Vladimir Clavijo-Telepneva and company News Outdoor Russia, with the support of the design studio Wowhouse.







As described in the company's website in March in the streets of Moscow were unusual nonprofit posters. Known and loved by Muscovites people Tatiana Drubich, Ilze Liepa, Renata Litvinova, Yevgeny Mironov, Vladimir Pozner, Irina Rodnina, Leonid Roshal, Vladimir Spivakov, Oleg Tabakov, Vladislav Tretiak - recognized the city of love.

The exhibition "City. Decent Beauty "Gallery" House Naschokina "- the continuation of the action on the streets of the capital. The exhibition every declaration of love for the city - a vivid sense of personalized surrounded thematically matched photos of Moscow, the city noise and, of course, citizens. Prior to 5 April you will be able to plunge into another city: gentle music, a little sad, but full of love.

The organizer of the action, the company News Outdoor Russia - Russia's largest operator of outdoor advertising. Advertising - it is an integral part of the city, its visual environment. The business, which operates in the city, it is responsible for the appearance of harmony in everything, even in the details. Often the appearance of non-profit advertising becomes uncomfortable, so the company decided to organize this project and show that social advertising - the best scope for imagination and creativity.

This initiative gladly supported photographer Vladimir Clavijo-Telepnev, commonly known by its project "The Cherry Orchard", nostalgically comprehend modern space, time and people.

The creative idea for posters designed copywriting school Wordshop BBDO.

















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