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RA "Instinct": the sheep are lost because of the IKEA
As the site, RA "Instinct" has launched a new video aired "Mystic" in the in the framework of the campaign "IKEA Bedrooms" .Ranee released their first video "Bombing" - their entry. In it the hero can not sleep in his bedroom uncomfortable. It is the habit begins to count sheep ... and subjected to this "sheep" bombardment.
The second video shows the life of the sheep on the other side - it shows the shepherd, whose sheep are disappearing, turning into furniture from IKEA.
Taglines: The more you have items for the bedroom from IKEA, the less you have to count sheep to fall asleep.
The campaign "IKEA Bedrooms»
Client: IKEA
Advertising Manager: Polina Pashkevich
Project Coordinator: Olga Trukets
Agency: Instinct
Creative Director: Yaroslav Orlov, Roman Firayner
Art Director: Daniel Ostrowski
Copywriter: Igor Ivanov
Account Manager: Anna Fokina Elena Zhuchkova
Agency Producer: A Novel Fatty
Production: «Metrafilms»
Directed by: Steve Dell
Operator: Pavel Kapinos
General Producer: Natalia Demidova
via www.adme.ru/work/2007/03/01/15593/
The second video shows the life of the sheep on the other side - it shows the shepherd, whose sheep are disappearing, turning into furniture from IKEA.
Taglines: The more you have items for the bedroom from IKEA, the less you have to count sheep to fall asleep.
The campaign "IKEA Bedrooms»
Client: IKEA
Advertising Manager: Polina Pashkevich
Project Coordinator: Olga Trukets
Agency: Instinct
Creative Director: Yaroslav Orlov, Roman Firayner
Art Director: Daniel Ostrowski
Copywriter: Igor Ivanov
Account Manager: Anna Fokina Elena Zhuchkova
Agency Producer: A Novel Fatty
Production: «Metrafilms»
Directed by: Steve Dell
Operator: Pavel Kapinos
General Producer: Natalia Demidova
via www.adme.ru/work/2007/03/01/15593/
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