Untold candy Läkerol. Even not so delusional ravings as they

Netherlands Agency KesselsKramer developed "country" campaign for Swedish ledetsov Läkerol, which reported that the main advantage of these candies - the inability to describe their flavor. "It is not as refreshing as mint, which scrapes your toothbrush. And not as sweet as candy, who licks you. It is not as slippery as a banana, which pulls your leg. And not as sensational, like a giant eagle, blowing you away. It Läkerol. Too weird to describe it ».



"He's not as strong as the one who hits you in the teeth. Or how sweet cake, which falls on you instead of snow. It is not as cold as dancing in a bucket of champagne. And not as refreshing as an unexpected typhoon. It Läkerol. Too weird to describe it ».

New international campaign «Too odd to describe» - «too weird to describe it" involves television, prints, internet and POS-materials.


The video will be broadcast on the main markets of chocolates Läkerol: in Scandinavia, the Netherlands, Switzerland and Hong Kong.

Agency: KesselsKramer, Amsterdam
Art director: Christian Borstlap
Copywriter: Tyler Whisnand
Illustration: Christian Borstlap
Strategy: Christ Barrett, Matthijs de Jongh
TV production: Poeiwah Cheung

Production company: Blink, London / KesselsKramer
Director: Simon Willows
Puppeteer: Jonny Sabbagh
Sound: Japser Boeke
Editor: Nick Lear
Post production: Condor


via adme.ru