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Co * a-Cola cultivates hatred of fresh water. Cynical creativity of Mother
Bashny.Net
How learned Website , Co * a-Cola Great Britain is launching the first, after 6 years of silence, a television campaign for fruit drink Oasis.
To promote the brand on TV was selected the style of traditional British sketches. Through hero movies - racy fan of Oasis - hates water, and never misses an opportunity to sneer at the victims colorless insipid.
In one of the spots in the scenery of the classic western cowboy dying each brings a flask of water. Frightened by the lack of taste sensations wounded decides he dies. The next moment, "promoter» Oasis reminds all who do not like water on a bright fruity taste of his drink.
In another story of Clown Amusement Park avenges the guy shot him in the afternoon from a water pistol.
The campaign, created by creative boutique Mother, will also include activities in outdoor and radio. Coca-Cola hopes to attract to the Oasis of young people 20-35 years.
Manufacturer invests in the local promotion of the brand £ 3 5 million.
Katherine Slate (Cathryn Sleight), marketing director for Coca-Cola GB:
- Oasis have a great story of daring and explosive of advertising campaigns and the new Flight back to that legacy. Using a self-confident sense of humor, we appeal to the young men. According to our calculations, our message will affect 94% of CA after 24 prospective views.
via adme.ru/
To promote the brand on TV was selected the style of traditional British sketches. Through hero movies - racy fan of Oasis - hates water, and never misses an opportunity to sneer at the victims colorless insipid.
In one of the spots in the scenery of the classic western cowboy dying each brings a flask of water. Frightened by the lack of taste sensations wounded decides he dies. The next moment, "promoter» Oasis reminds all who do not like water on a bright fruity taste of his drink.
In another story of Clown Amusement Park avenges the guy shot him in the afternoon from a water pistol.
The campaign, created by creative boutique Mother, will also include activities in outdoor and radio. Coca-Cola hopes to attract to the Oasis of young people 20-35 years.
Manufacturer invests in the local promotion of the brand £ 3 5 million.
Katherine Slate (Cathryn Sleight), marketing director for Coca-Cola GB:
- Oasis have a great story of daring and explosive of advertising campaigns and the new Flight back to that legacy. Using a self-confident sense of humor, we appeal to the young men. According to our calculations, our message will affect 94% of CA after 24 prospective views.
via adme.ru/
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