Bashny.Net
Quail I * ca sawn mayonnaise market. He released a new movie «Mr.Ricco Gold"
Bashny.Net
Kazan Oil Factory, one of Russia's largest producers of oil and fat products, brought to market a new premium mayonnaise «Mr.Ricco Gold».
As described in the company's website, a promotional video of the new product in a few months will be broadcast on major federal television channels: "First", "Russia", "Home" and "CCC". He took off his famous movie producer-director Paul Luzin, and its production was carried out production studio «AC Production».
With the new product "Kazan Fat Factory" plans to strengthen its position in the high-end segment of the market of mayonnaise. According to "Soyuzmargarinproma" brand «Mr.Ricco» in 2006, took 17, 3% of the market of mayonnaise in the high-price segment and actually divides it with marks «Calve» and «Baltimore».
This category of "premium" of about a tenth of the inside of this segment is currently represented mainly by foreign-made mayonnaises, for example, the Korean brand "Ottogi».
- The share of high segment of the market of mayonnaise is growing steadily. At the same time it formed a fairly substantial group of consumers willing to buy the highest quality product at a famous brand. «Mr. Ricco Golden "we conceived as a refined, unique taste mayonnaise for those who choose the best, - said Head of Marketing Department of JSC" Kazan Fat Factory "Catherine Kurash.
According to the company, «Mr.Ricco Gold" - one of the first Russian mayonnaise, in its recipe is entirely consistent with European standards. As you know, in Western countries it is considered to be a classic mayonnaise sauces only 70-80% fat content based on natural I * C - that is cooked without additional thickeners. In Russia, called the high-calorie mayonnaise, fat 55-68%, and the traditional "Provence" has a fat content of 67%.
via # image1008055
As described in the company's website, a promotional video of the new product in a few months will be broadcast on major federal television channels: "First", "Russia", "Home" and "CCC". He took off his famous movie producer-director Paul Luzin, and its production was carried out production studio «AC Production».
With the new product "Kazan Fat Factory" plans to strengthen its position in the high-end segment of the market of mayonnaise. According to "Soyuzmargarinproma" brand «Mr.Ricco» in 2006, took 17, 3% of the market of mayonnaise in the high-price segment and actually divides it with marks «Calve» and «Baltimore».
This category of "premium" of about a tenth of the inside of this segment is currently represented mainly by foreign-made mayonnaises, for example, the Korean brand "Ottogi».
- The share of high segment of the market of mayonnaise is growing steadily. At the same time it formed a fairly substantial group of consumers willing to buy the highest quality product at a famous brand. «Mr. Ricco Golden "we conceived as a refined, unique taste mayonnaise for those who choose the best, - said Head of Marketing Department of JSC" Kazan Fat Factory "Catherine Kurash.
According to the company, «Mr.Ricco Gold" - one of the first Russian mayonnaise, in its recipe is entirely consistent with European standards. As you know, in Western countries it is considered to be a classic mayonnaise sauces only 70-80% fat content based on natural I * C - that is cooked without additional thickeners. In Russia, called the high-calorie mayonnaise, fat 55-68%, and the traditional "Provence" has a fat content of 67%.
via # image1008055
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