KFC saves on set, using amateur video in the TV advertisement
Bashny.Net
DraftFCB Agency has developed a new commercial for snack giant KFC, consisting of excerpts from amateur video taken as a result of the competition on the website YouTube.
In the clip «Celebration», starts today at the US national broadcast in the show American Idol (analogue of our "People's Artist"), you will see the joy of ordinary people, learn about new chicken menu KFC, does not contain harmful fats.
The competition has been viewed 400 videos, including for the final selection has been chosen 35. The final version can be seen video clips of 13 contestants. As it turned out, not all the people are really happy is the menu from KFC. One of the winners, 27-year-old Hassan Robinson (Hasan Robinson) from Kansas City, to celebrate, do flips, in fact turned out to be a vegetarian at all. However, according to Hassan, he does not care about this fact, much stronger than it was a pleasure from the possibility to become famous all over the country.
When collecting video filming and managed to find this fun KFC. According to Tom O'Keefe (Tom O'Keefe) of DraftFCB, they were simply caught up by accident when he saw one of the sites videos of Charles Ricardo (Ricardo Charles) from London. It can be seen in the last frame of video, blow out the candles inserted into a bucket of KFC.