Above the "sweet» Skoda Fabia operates an army of confectioners - a culinary masterpiece by Fallon London

Skoda is launching a new advertising campaign, created by Fallon creative team ... and the whole team of confectioners.

The video, filmed in the documentary genre, advertises a new model of the Fabia and demonstrates the army of giant cake bakers-car. The song Julie Andrews «Favourite Things» of biscuit bricks, glazes and creams on the podium grows Fabia in full size. Machine "bolted" Wheel of chocolate, dipped into "sweet" seat is inserted in place taillights and added the main bar - sugar emblem Skoda.

No special effects - a masterpiece of confectioners absolutely real. This can be seen on a special promotional website newfabia.co.uk, reviewing video footage from the shooting. 448 block of sponge cake from Madeira, 12, 5 kg of raspberry jam, 360 kg of glazes were used to create this 60-second "culinary" masterpiece.






Motor of licorice and meringue, and the right - the left side of the car body and tasty wheel.


According BrandRepublic, video clip, which is aimed at positioning the new Fabia, as the vehicle comprises only loved all things end signed «The new Fabia. Full of lovely stuff »(new Fabia. Napoli nice things).

By the way, sweet Fabia is significantly more expensive than a real car. Production cost roller Czech company 500 000 pounds, whereas the real Fabia sold in Europe Autocenters 7 990.










Compare: edible the Fabia and Skoda
real

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