Bashny.Net
Maria Sharapova appeared in commercials for Canon
Bashny.Net
Rollers «Banter» and «Dolce» will be part of the campaign on TV, which will be launched displaying video during the tennis tournament French Open, and will be supported by advertising in publications and on the Internet. Both videos were shot "King Kahn" Joe Pitka (Joe Pytka), considered the most outstanding advertising director. B>
Sharapova participated in advertising campaigns Canon is not the first time. After signing in 2006 a three-year advertising contract worth $ 6 million., Maria starred in commercials «Practice» and «Attraction» in 2005 and 2006.
According to the Canon, with the filming of commercials goal was to show how the process of shooting captures tennis player, Sharapova strengthening the relationship with the brand and at the same time introducing a new camera function - Genuine Canon Face Detection Technology.
In both rollers campaign Sharapova photographed her dog Dolce in different situations, so that advertise a camera and revealing their passions, not related to tennis. Unlike advertising image stabilization shooting and instant advertised in the previous video in 30-second clip «Banter» focuses on the ability to perform a large number of images for a small period of time. Roller «Dolce» of 15 seconds, reveals the function of Genuine Canon Face Detection Technology, automatically adjusts focus, exposure and flash to a person in an amount of from 1 to 9, allowing you to make fast and high-quality images.
In the American television campaign commercials will be aired during programs such as «American Idol» (analogue of our "People's Artist") and MTV Music Awards. It is also contemplated broadcast video during finals NBA. Prints can be seen in the June issues of Entertainment Weekly, People and Wired.
According to TNS, the PowerShot advertising expenditure in the media last year amounted to $ 25 million.
via ds-online.ru
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