Publicis Conseil / France: Giant fisherman catches people on the Renault Clio Bashny.Net

Agency Publicis Conseil / France and Productions Psyop MassMarket and completed work on a surreal roller for the updated Renault Clio.

The video "Fisherman" tells the story of an old giant, who fished on the new Clio people in the city on the other side of the lake. A very simple idea, intricate detail and attention with which the world was created fisherman and his "fish" did spot a fun and appealing to the eye.


Psyop and its sister campaign MassMarket, always making emphasis on the fact that the picture roll has always been of the highest quality, but the product does not lose its "Funny", its main task while working on "Fisherman" set create a "seamless" transition from live action to the CG. Each scene of the spot has been subjected to digital processing to create a magical world. Giant revived by a combination of live action and CG-processing - a living, breathing world on his hat, for example, entirely created in CG, as well as other equipment fisherman. Urban scenes processed HDRI and unique shaders to create event-line around the bait Clio.




Agency: Publicis Conseil - Paris
Creative Director: Herve Plumet
Copywriter: Marc Rosier
Art Director: Jean Marc Tramoni
Designer: Haejin Cho
Agency Producer: Sam Fontaine
Production Company: Stink / Psyop
Director: Eben Mears
Executive Producer: Daniel Bergmann, Justin Booth-Clibborn
Producer: Mungo Maclagen
Editor: Cass Vanini
Visual Effects: MassMarket
Executive Producer (Effects): Justin Lane
VFX Supervisor: Chris Staves
VFX Post Producer: Jen Glabus


via adme.ru