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Favorite British television advertising for 10 years
Bashny.Net
British television channel ITV 8000 asked its viewers to choose their favorite commercials over the past 10 years.
The survey was compiled the list of the most beloved of advertising in the UK. This is not the opinion of professionals. This is something that among other things seeks the vast majority of brands - love of the people.
It rolls that made people smile, think, want something. And most importantly - an effective advertising.
20 movies + text via adme ru
[next]
1. Hovis «Go On Lad»
Hovis, the famous British bakery, launched in September 2008, an advertising campaign worth 15 million pounds. The two-minute clip is the center of the campaign, Hovis and agency Miles Calcraft Briginshaw Duffy, told the story of the UK.
Epic movie is based on historical, iconic advertising spot for the British "The boy on the bike", which has repeatedly been recognized as a favorite roller residents of the United Kingdom in the history of advertising.
122 seconds - so much, to be more precise, continues clip «Go On, Lad» («Run Boy"). This figure represents an age branded loaf of rye bread Hovis - this year it celebrates 122 years, and it will be presented again in the shops.
All Britain's history is shown through the eyes of a boy who runs home, holding under his arm a loaf of rye bread Hovis.
Tagline: «As good today as it's always been» («so well today as ever»)
2. Skoda Fabia «The Baking Of»
The video, filmed in the documentary genre, advertises a new model of the Fabia and demonstrates the army of giant cake bakers-car. The song Julie Andrews «Favourite Things» of biscuit bricks, glazes and creams on the podium grows Fabia in full size. Machine "bolted" Wheel of chocolate, dipped into "sweet" seat is inserted in place of the rear lights of jelly and add the main bar - sugar emblem Skoda.
No special effects - a masterpiece of confectioners are absolutely real and cost 500 000 pounds. 448 block of sponge cake on Madero, 12, 5 kg of raspberry jam and icing 360 kg were used to create this 60-second "culinary" masterpiece.
3. Compare The Market «Meerkat»
The face of the British company to provide services of auto insurance and compare the cost of the services of other companies at the beginning of this year was a meerkat called Aleksandr Orlov.
Small mammals from the mongoose family is the owner of a fictional creatives from London agency VCCP company «Compare The Meerkat», similar to the name of the insurance company «Compare the market». And if the latter is engaged in that compares prices in the market car insurance services, the company Orlov meerkat is committed to compare meerkats than offering to do to everyone on its website.
Since the beginning of the campaign was photographed a lot of viral and TV commercials, and Alexander Orlov became a well-known and widely discussed secular character. The Sun Magazine even published an extensive interview with the charismatic suricate.
4. Honda «Cog»
This work has earned over 25 prestigious awards, spoke of it all, it all memorized. The video, which was published in 2003, won various prizes for two years.
Six hundred more than doubles, and only one thing, created using computer graphics - at the window of the car, drives off the platform, jammed the ugly glare.
5. Cadbury's Dairy Milk «Gorilla»
On British television in September 2007 aired a strange and beautiful video of chocolate Dairy Milk Cadbury. A huge gorilla sitting behind the drum kit, goes into a trance by Phil Collins hit «In the Air Tonight», and then gives rustling drums.
Chocolate slogan - «A Glass And A Half Full Of Joy» («half glass full of joy"), and as much joy in minutes dosed with the audience the creators of video - agency Fallon. Spot lasts fifteen minutes, of which music is imbued with a minute gorilla Blessed closes his eyes, shrugs and hush canine operator. And 30 seconds is given in the frantic game of the primacy of the drums.
6. Guinness «Tipping Point»
7. T-Mobile «Dance»
8. John West «Bear Fight»
9. Sony Bravia «Paint»
10. PG Tips «The Return»
11. Barclaycard «Waterslide»
12. Citroen C4 «Transformer's Dance»
13. VW Golf GTI «Singing In The Rain»
14. Sony Bravia «Balls»
15. Carlsberg «Old Lions»
16. Rexona «Stunt City»
17. John Smiths «Diving Competition»
18. Halifax «Extra»
19. Cadbury's Dairy Milk «Eyebrows»
20. Budweiser «Wassup»
Source:
The survey was compiled the list of the most beloved of advertising in the UK. This is not the opinion of professionals. This is something that among other things seeks the vast majority of brands - love of the people.
It rolls that made people smile, think, want something. And most importantly - an effective advertising.
20 movies + text via adme ru
[next]
1. Hovis «Go On Lad»
Hovis, the famous British bakery, launched in September 2008, an advertising campaign worth 15 million pounds. The two-minute clip is the center of the campaign, Hovis and agency Miles Calcraft Briginshaw Duffy, told the story of the UK.
Epic movie is based on historical, iconic advertising spot for the British "The boy on the bike", which has repeatedly been recognized as a favorite roller residents of the United Kingdom in the history of advertising.
122 seconds - so much, to be more precise, continues clip «Go On, Lad» («Run Boy"). This figure represents an age branded loaf of rye bread Hovis - this year it celebrates 122 years, and it will be presented again in the shops.
All Britain's history is shown through the eyes of a boy who runs home, holding under his arm a loaf of rye bread Hovis.
Tagline: «As good today as it's always been» («so well today as ever»)
2. Skoda Fabia «The Baking Of»
The video, filmed in the documentary genre, advertises a new model of the Fabia and demonstrates the army of giant cake bakers-car. The song Julie Andrews «Favourite Things» of biscuit bricks, glazes and creams on the podium grows Fabia in full size. Machine "bolted" Wheel of chocolate, dipped into "sweet" seat is inserted in place of the rear lights of jelly and add the main bar - sugar emblem Skoda.
No special effects - a masterpiece of confectioners are absolutely real and cost 500 000 pounds. 448 block of sponge cake on Madero, 12, 5 kg of raspberry jam and icing 360 kg were used to create this 60-second "culinary" masterpiece.
3. Compare The Market «Meerkat»
The face of the British company to provide services of auto insurance and compare the cost of the services of other companies at the beginning of this year was a meerkat called Aleksandr Orlov.
Small mammals from the mongoose family is the owner of a fictional creatives from London agency VCCP company «Compare The Meerkat», similar to the name of the insurance company «Compare the market». And if the latter is engaged in that compares prices in the market car insurance services, the company Orlov meerkat is committed to compare meerkats than offering to do to everyone on its website.
Since the beginning of the campaign was photographed a lot of viral and TV commercials, and Alexander Orlov became a well-known and widely discussed secular character. The Sun Magazine even published an extensive interview with the charismatic suricate.
4. Honda «Cog»
This work has earned over 25 prestigious awards, spoke of it all, it all memorized. The video, which was published in 2003, won various prizes for two years.
Six hundred more than doubles, and only one thing, created using computer graphics - at the window of the car, drives off the platform, jammed the ugly glare.
5. Cadbury's Dairy Milk «Gorilla»
On British television in September 2007 aired a strange and beautiful video of chocolate Dairy Milk Cadbury. A huge gorilla sitting behind the drum kit, goes into a trance by Phil Collins hit «In the Air Tonight», and then gives rustling drums.
Chocolate slogan - «A Glass And A Half Full Of Joy» («half glass full of joy"), and as much joy in minutes dosed with the audience the creators of video - agency Fallon. Spot lasts fifteen minutes, of which music is imbued with a minute gorilla Blessed closes his eyes, shrugs and hush canine operator. And 30 seconds is given in the frantic game of the primacy of the drums.
6. Guinness «Tipping Point»
7. T-Mobile «Dance»
8. John West «Bear Fight»
9. Sony Bravia «Paint»
10. PG Tips «The Return»
11. Barclaycard «Waterslide»
12. Citroen C4 «Transformer's Dance»
13. VW Golf GTI «Singing In The Rain»
14. Sony Bravia «Balls»
15. Carlsberg «Old Lions»
16. Rexona «Stunt City»
17. John Smiths «Diving Competition»
18. Halifax «Extra»
19. Cadbury's Dairy Milk «Eyebrows»
20. Budweiser «Wassup»
Source:
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