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Why invent something, if there is YouTube?
Periodically ask friends about what I do. Just want to tell favorite anecdote , but restrained. Next, after a relatively short explanation about the video, its processing and delivery of our products makes it possible for them, always asking the question - "So in fact there is YouTube, what to think of something on your site?»
To double not get up, I decided to write a small post is in response to this common question - why do you need on your site to make an independent processing, storage and display of video delivery to the viewer, if all this can already make free services?
A few words about the context. Digital amateur video before our eyes shattered television monopoly on "moving pictures." We are witnessing a global change of media format - video is added to the text and photo, and becomes the basis for online news. I believe that with him now the same thing happens that photo 10 years ago. The cost price of a photograph dropped by several orders of just a few years. Similarly with the video - it was as accessible as possible. Any smartphone can shoot video from the scene. Due to the availability of digital photos we have seen the dawn of citizen journalism and its development, and that will give us the video - we can estimate right now, in real time.
Create a video can any budget - from zero to many millions. Sky is the limit, as they say.
Typical sources of video today:
The recorded video (video on demand, video-on-demand, VOD) holds the remaining 90% of the volume. Main features:
video pre-recorded and stored somewhere. download and view as interest. works on any channels and devices, suffers only the perceptual quality. relatively high storage requirements, primarily to the volume and reliability.
So what is wrong with youtube? H5> We went to the main elements of the main question - "because there is YouTube."
Zero costs for storage and delivery of video content owner. Freebies! Excellent social component - the involvement of the audience not only content, then through like, share, retweet, embed, comment, etc. Disadvantages
The limited possibilities of earnings. Of the video you can earn, but Google will take a "small share" and the content owner must try much to their advertising profits at least recoup content creation. The loss of control over the content. Hence the ability to lock hoster for any reason, including complaints holders or regulatory authorities. The service aims to protect themselves, and therefore, you walk along the edge if trying to post something besides seals and bugagashechek. Any complaint - and you risk not see your video. Strong intersection with competitors. As long as you show good person through his video, next in the list of related videos in the queue are already playing clips of your competitors on the same topic. And if it's competitors have not ordered a demonstration of advertising directly in front of your video.
The alternative - making your video display system.
Benefits The ability to earn money. The main methods of monetization - advertising model or subscription during or views (so-called pay-per-view). Full control over the content - you show that you see fit. You get the rights to show the content or produce it themselves, and can show it as you like, as long as it does not violate the laws of your country. Yes, and competitors can no longer twist their ads without your knowledge. An arbitrary combination of live and recorded video of ether. You can pile though your channel "knees-TV", where the twist and direct speech and pre-recorded videos. Freeview is not able to do. Full control over the presentation. Perhaps overlay text and images over the video as you like. Let scrolling, the score of the match, advertising - anything. Disadvantages The costs of implementing infrastructure video. Buy or rent a server, set up everything as necessary, fasten the right player, to make the system of collecting money The cost of infrastructure support 24/7. Payment of traffic, servers, salary administrators and developers, etc. The cost of extensibility in the event of a sharp increase in audience. Threw a link in the comments in the article and Habré - and you covered habraeffekt. Extensibility for video infrastructure to make more complicated than for a site with text or photos, require additional investments.
The golden mean h5>
Video content is secondary, it merely adds to the basic products. If you talk about the company for which the video - it's just a way to talk about the product, and there is no fear of competition, then YouTube is just right. Conducts a news portal with analytics, photos from the field and its complements its video - excellent, YouTube will provide an opportunity for free and post videos, and create the opportunity for social interaction. The goal - to attract to your site, and it will cope with this. His video-bike here probably do not need. Content is primary, it is - your product. Do you sell video subscription or through restricted access - for example, with earnings from advertising. In this case, YouTube is ideal for promotion: teasers, trailers and advertising of this content. At the same time earnings will go directly to expense of attracted to the site users. Threw a viral video on YouTube, people have taken away his blog, VKontakte, Like - and some of them came to see the rest. Everything else is under your control, your equipment, your systems limit access and earnings.
Where are you in this coordinate system - you know better.
Yes, do your h5>
Tools for creating video - for the beginning it can be a smart phone, a camera or a good camera. Video Editing Software - options range from free to a professional for many kilobaksov. Media - something that will distribute your content in the right format, and the desired protocol. Need software and hardware. Here the picture is the same - from free software with virtual hosting for $ 5 per month to dedicated servers with proprietary software for thousands of dollars a year. A website with a video player - make the correct display of the content via the browser or application smartphone or STB (set top boxes). There is a traditional rule - or spend your time and everything is done for free, or hire a professional designer who does the right thing.
In principle, not so much. In fact, from the "free trial" to the vast budgets.
This is possible yet to stop. On the main question - "why is it all necessary?" - I replied. If you need more information on creating articles of different types of solutions - ask in the comments.
Source: habrahabr.ru/post/224505/
To double not get up, I decided to write a small post is in response to this common question - why do you need on your site to make an independent processing, storage and display of video delivery to the viewer, if all this can already make free services?
A few words about the context. Digital amateur video before our eyes shattered television monopoly on "moving pictures." We are witnessing a global change of media format - video is added to the text and photo, and becomes the basis for online news. I believe that with him now the same thing happens that photo 10 years ago. The cost price of a photograph dropped by several orders of just a few years. Similarly with the video - it was as accessible as possible. Any smartphone can shoot video from the scene. Due to the availability of digital photos we have seen the dawn of citizen journalism and its development, and that will give us the video - we can estimate right now, in real time.
Create a video can any budget - from zero to many millions. Sky is the limit, as they say.
Typical sources of video today:
- amateur shooting in the smartphone and camera - they are practically at all.
- surveillance cameras, DVRs, webcams - bespristratsny excellent source of information. Chelyabinsk meteorite a witness.
- professional content producers - TV and mediastudii. With them, it is clear - My Content TV goes well and the web.
Two sides of the video h5>
All the videos on the Internet can be divided into two unequal parts.
Live video (live video) occupies about 10% of the volume of data. What are the main features:
- Shooting directly from the scene.
The recorded video (video on demand, video-on-demand, VOD) holds the remaining 90% of the volume. Main features:
video pre-recorded and stored somewhere. download and view as interest. works on any channels and devices, suffers only the perceptual quality. relatively high storage requirements, primarily to the volume and reliability.
So what is wrong with youtube? H5> We went to the main elements of the main question - "because there is YouTube."
Free services - YouTube, RuTube, Vimeo - they give and what they do not?
Benefits
Zero costs for storage and delivery of video content owner. Freebies! Excellent social component - the involvement of the audience not only content, then through like, share, retweet, embed, comment, etc. Disadvantages
The limited possibilities of earnings. Of the video you can earn, but Google will take a "small share" and the content owner must try much to their advertising profits at least recoup content creation. The loss of control over the content. Hence the ability to lock hoster for any reason, including complaints holders or regulatory authorities. The service aims to protect themselves, and therefore, you walk along the edge if trying to post something besides seals and bugagashechek. Any complaint - and you risk not see your video. Strong intersection with competitors. As long as you show good person through his video, next in the list of related videos in the queue are already playing clips of your competitors on the same topic. And if it's competitors have not ordered a demonstration of advertising directly in front of your video. The alternative - making your video display system.
Benefits The ability to earn money. The main methods of monetization - advertising model or subscription during or views (so-called pay-per-view). Full control over the content - you show that you see fit. You get the rights to show the content or produce it themselves, and can show it as you like, as long as it does not violate the laws of your country. Yes, and competitors can no longer twist their ads without your knowledge. An arbitrary combination of live and recorded video of ether. You can pile though your channel "knees-TV", where the twist and direct speech and pre-recorded videos. Freeview is not able to do. Full control over the presentation. Perhaps overlay text and images over the video as you like. Let scrolling, the score of the match, advertising - anything. Disadvantages The costs of implementing infrastructure video. Buy or rent a server, set up everything as necessary, fasten the right player, to make the system of collecting money The cost of infrastructure support 24/7. Payment of traffic, servers, salary administrators and developers, etc. The cost of extensibility in the event of a sharp increase in audience. Threw a link in the comments in the article and Habré - and you covered habraeffekt. Extensibility for video infrastructure to make more complicated than for a site with text or photos, require additional investments.
The golden mean h5>
Of course, both options are working together. The combination of free services and own development is good for more coverage of the audience. The best qualities of both approaches give a cumulative effect. The most striking example of the recent - channel Russia Today. They were the first of the news channels have overcome the bar of a billion views, having your own online video streaming and transferring its programs through traditional channels - Satellite and cable networks.
How to vary the free services and its own decision? The main criterion - related to the content and monetization. What more you want exclusivity and money, the less worth giving your content at the mercy of the free service. We can distinguish two extremes.
Video content is secondary, it merely adds to the basic products. If you talk about the company for which the video - it's just a way to talk about the product, and there is no fear of competition, then YouTube is just right. Conducts a news portal with analytics, photos from the field and its complements its video - excellent, YouTube will provide an opportunity for free and post videos, and create the opportunity for social interaction. The goal - to attract to your site, and it will cope with this. His video-bike here probably do not need. Content is primary, it is - your product. Do you sell video subscription or through restricted access - for example, with earnings from advertising. In this case, YouTube is ideal for promotion: teasers, trailers and advertising of this content. At the same time earnings will go directly to expense of attracted to the site users. Threw a viral video on YouTube, people have taken away his blog, VKontakte, Like - and some of them came to see the rest. Everything else is under your control, your equipment, your systems limit access and earnings. Where are you in this coordinate system - you know better.
Yes, do your h5>
And then you realize that you should at least try to own broadcasting.
You need to be puzzled by the following components:
Tools for creating video - for the beginning it can be a smart phone, a camera or a good camera. Video Editing Software - options range from free to a professional for many kilobaksov. Media - something that will distribute your content in the right format, and the desired protocol. Need software and hardware. Here the picture is the same - from free software with virtual hosting for $ 5 per month to dedicated servers with proprietary software for thousands of dollars a year. A website with a video player - make the correct display of the content via the browser or application smartphone or STB (set top boxes). There is a traditional rule - or spend your time and everything is done for free, or hire a professional designer who does the right thing. In principle, not so much. In fact, from the "free trial" to the vast budgets.
This is possible yet to stop. On the main question - "why is it all necessary?" - I replied. If you need more information on creating articles of different types of solutions - ask in the comments.
Source: habrahabr.ru/post/224505/
