"Good Corporation" can buy a service game broadcasts «Twitch»

American video hosting YouTube, owned by Google, will spend one billion dollars on the purchase of the service of video games Twitch. On this Sunday, May 18, Variety reports citing informed sources.

Purchase Twitch becomes the largest transaction in the history of YouTube. On it will be announced soon. Now the parties are waiting for the approval of the US Justice Department. Representatives of this information has not commented.

Twitch - Leading video broadcasting site computer games, was launched in 2011. According to the company, service visits 45 million monthly visitors and has one million downloads the video. Twitch is sometimes used as an informal presentation of the product. Blockquote>
 This information is preliminary and while circulating in the network at the level of rumor.

What's a Twitch for spectators and players? H4>
 

Twitch, as mentioned above, is currently the largest streaming platform cyber-sports events and just games, presentations, gameplay, etc. etc. The main feature of Twitchy was that run your channel without any investment, or barriers, could any man. The only waste of money could be buying strimmerskogo software like Xsplit , for doing broadcasts in FULL HD with FPS 60. Also Twitch affiliate program and mechanism subscriptions to popular channel allows players of different disciplines (LOL, Dota 2, Starcraft 2 etc) earn on their broadcasts and popularize their cyber-discipline.

What can bring Google? H4>
 

As you know, Twitch needs funding and received about $ 20 million. Investment in service development, as in 2013, because of the explosive growth in online at broadcasting project took geographical expansion of its servers (Only major tournaments this year Dota 2 simultaneously looked over half a million people worldwide, and in front of The International 2014, about which I wrote in one of his articles.) In the second half of 2013 early 2014 we could see problems with the load on the server, Twitch, however, at the moment, looking from the side, the project team was able to solve this problem. As planned, Twitch will be profitable only in that, in 2014, but as we can see, Google knows when to buy out smaller projects and translate them under his wing. We can hope that the acquisition Twitchy "Corporation Good" will improve the quality of service provided by Twitch.tv and finally stabilize at high loads, if they involve more and ubiquitous youtube server to support existing infrastructure Twitch.

Just very curious to users can be UI-migration capabilities YouTube on Twitch. This would be very handy when live broadcasts were recorded for later would be posting and viewing platform twitch / youtube automatically if you missed the game, or do not have time to its beginning. Just simply forming the playlist channel \ VOD'ov and the search for an adequate life greatly facilitate users Twitch. If it will, of course.

What we may have problems? H4> Google may change the rules of the game on the site Twitch, which could eventually lead to the disappearance of some streams, reduce income streamers and problems with organization broadcasts.

The existing model of earnings on Twitchy just very interesting. Besides the use of videos in the most broadcast from advertisers, sponsors logo streamers placed in the dead zones of the interface during broadcasts of games. For example, the placement of the logo ASUS, Republic Of Gamers, Razer, Intel, and other tech giants, who are sponsors and partners held events and broadcasts. At present such advertisements are placed with the help of the software on the drive side. How Google will react to this? Will the complicated rules of placement of such advertisements or the "Corporation Good" will go ahead and implement a system to accommodate this type of advertising by means of integrated tools on the site itself Twitch? All of this is questionable, but the fact is that cyber-sport now sponsored mainly by manufacturers of equipment and accessories for the gaming stations. So Google takes over not only the fate of a video service, but, rather to direct the fate of the entire promotion of e-sports.

Just a huge number of resources engaged in the re-streaming channels Twitchy on their pages. The arrival of Google in this business and buying Twitch can kill in the bud any possibility of creating a competitive environment in this fast-growing market, which will lead to another monopolization by a giant. Improving the quality of service Twitch with money Google can put an end to the beginnings of competitors. However, to see the result of this acquisition, if he is given the green light, we will be able in a short time.

What does the community think? H4>
 

At lookatme already published an article about Google's intentions data.

Nothing unusual, but rather to popular opinions. Many fear the imposition of products through Google's services Twitch.

For example:

The channels will be closed due to copyright complaints from persons who have no evidence of these same rights. Exactly as it is now doing YouTube, which does not allow the owners of channels to justify himself. The same thing will happen with Twitch. Blockquote>

Reading the comments community Twitch, I noticed that most of the people are not a little angry to hear about this transaction. I respect Google and the work they do, despite their past mistakes, and do not see how this acquisition could negatively affect the end user. In any case, there are much better on YouTube that provides Twitch, the strengths of the community which is powerful. Blockquote>
 Fears users are justified because Google has previously practiced approach to the competition «Buy and Close»

Total. H4> Anyway, as practice shows, Google is able to create high-quality services, and does not spare the money for it, and the integration of the largest online gaming resource-broadcasts from major video hosting world will increase the attractiveness and usability first (we hope so). In question, of course, remains the procedure of monetization and advertising on Twitch. Let us believe that Google decides not to impose a model of work that exists at this time on youtube for Twitchy, because it can hit hard by developing channels, tape drives, as well as on the comfort of watching games. Do you like what Google (YouTube) buys Twitch?

Yes No I have not watched live on Twitch, I do not care. Refrain from assessments until I see the result of team work YouTube. I am an outspoken opponent imperalisticheskoy monopolization by Google everything. Only registered users can vote in polls. Sign , please. 467 people have voted. 33 people abstained.

Source: habrahabr.ru/post/223469/