Who owns fast food in Russia

McDonald's
The company was founded in 1940 by brothers Dick and Mac McDonald, who for the first time in the world formulated the principles of the concept of fast food. In 1955, entrepreneur Ray Kroc set about trying to develop the network in order to increase the supply of their mixers in these institutions. He received his consent to the advancement of the company, and in 1961 bought the rights to it.
Most of the restaurants operated by franchising, so the range, size and composition of portions in different countries may vary.
Russia's first "McDonald's" (at that time - the largest in the world) opened in Moscow's Pushkin Square in 1990. On this day it was visited by 30,000 people, a record for the network.
Interests network in Russia provide American subsidiaries structure - JSC "Moscow-McDonald's" and of "McDonald's". Due to the fact that the first restaurants to open in Moscow with the lease rate of 1 ruble per year, and were drawn up to 2041, rumors circulated that half of the network owned by the Municipality. They found no evidence. In 2010, the Moscow city government tried to challenge the conditions and raise the rate of at least up to a thousand rubles, but the court sided with the network. Franchising restaurants opening in Russia began to be used only in April 2012, after the Subway surpassed "McDonald's" in the number of eateries in Moscow.
Last year, the company's revenue increased by 19, 6% - up to 55, 4 billion rubles, while the year before - 24, 8%. The slowdown comes from year to year.



Subway
In 1965, 17-year-old Fred Deluca told a family friend Dr. Peter Baku that he wanted to become a doctor, and that money is needed for training. He advised to open a kiosk selling sandwiches and gave Fred a thousand dollars - start-up capital for the future of the institution. Soon came the first kiosk "Super Submarines Pete" in Connecticut. Sandwich shape resembles a submarine, and it was called "submarine", and then reduced to "sub».
Ten years later, the partners began to actively use franchising, transferring the management of restaurants, and even ten years later they celebrated the opening of the thousandth restaurant Subway. By August 2014 the network has 42,000 restaurants in seventy-seven countries. By the number of restaurants it is ahead of "McDonald's».
In Russia, the company has been actively developed in 2004 by opening its first restaurant in St. Petersburg on Nevsky Prospect. Today it is the only restaurant chain, represented in the Far East. Master franchise owned American company Subway Russia Franchising Company, its owners - the citizens of the United States, the activities of the network in Russia ensures establishment situated in Moscow.



KFC
Until 1991, the network was called "Fried chicken from Kentucky", which reflects specialization in chicken. KFC - the second in terms of turnover cafe chain in the world, second only to the company "McDonald's". As of December 2013, it has more than 18,000 points in one hundred and eighty countries around the world. The company owns a holding company Yum! Brands, which also includes network Pizza Hut and Taco Bell.
The company was founded KFC Harland Sanders began selling fried chicken dishes during the Great Depression. He promoted the franchise to other states and regions. Thanks to the company, the chicken has become an integral part of the fast food and gained the same popularity as the hamburger. Sam Saunders, who called himself "Colonel", became an important figure of American cultural life, and still his image is used in the interiors and advertising KFC. In 2013, sales totaled KFC $ 23 billion.
In Russia, KFC collaborated with the company "Rosinter" (network Il Patio, «Planet Sushi», Friday's), cafe open for a long time under the brand name "Rostik". In 2005, "Rostik Group" and Yum! Brands signed a cooperation agreement, which involves the formation of a new united brand "Rostik - KFC». In 2011, the US company bought the rights to the Russian part of the network and returned the name KFC. In 2013, Russia had 245 points. Management plans that by 2015 on the territory of Russia and the CIS will operate 450 restaurants.



Burger King
James McLamore and David Edgerton opened the first Burger King in 1954 in Miami. Having been in the McDonald's, Maklamor hit on the idea of ​​creating your own fast food. In 2002 the company for 1, 5 billion dollars bought a pool of investors, which includes bank Goldman Sachs, funds TPG and Bain. Ten years later, the company's capitalization amounted to 4, 6 billion dollars.
The first restaurant chain in Russia was opened in early 2010 in the shopping center "Metropolis", and the second - in the mall "European". Today in Russia there are 220 restaurants network, of which 121 - in Moscow and the Moscow region.
In Russia, Burger King operates through a system of franchising, it is of "Burger Rus" - a joint venture company Burger King Europe, the owner of the network "Chocolate" by Alexander Kolobov and "VTB Capital." By 2016, the network plans to increase the number of outlets in Russia to five hundred. On-site coffee shop points "Coffee House", which absorbed competitive "Chocolate", may appear burgernye. If this happens, Burger King overtake "McDonald's" in the number of restaurants.



"The Mansion»
In the late nineties businessman Mikhail Goncharov developed a plan to create a kiosk with national cuisine - Russian pancakes with fillings. The first "Mansion" opened in Moscow in 1999 at the underground "Airport". Over time, the company entered into four of the largest fast food networks in Russia, then opened and restaurants "Mansion". This year, it was reported that Goncharov plans to open a point in America. In 2013, turnover amounted to 2, 65 billion rubles in Moscow and 2, 3 billion rubles in St. Petersburg.



"Ctardog! S»
In 1993, a Russian businessman Sergei Shikhar bought meat and meat products in Denmark. There he drew attention to the many small stalls offering delicious hot dogs. In Moscow, was nothing like this, so he returned to Russia with the idea to create such a network. Shikhar has concluded an agreement with Steff Houlberg, and soon appeared in the center of the first kiosk "Steff". By the end of the nineties, there were hundreds of tents, but in times of crisis the business went into decline because the company could no longer work with Steff Houlberg. The name "Cteff" decided to abandon stead logo appears "Stop Top».
In 2004, the company experienced a new rebranded under the name of "Stardog! S». She now has 702 points of sale in sixteen regions. Most of them are working around the clock. Sales hit as it was ten years ago, is a French hotdog.



"Teaspoon»
The idea of ​​a bistro in the Russian style came to St. Petersburg restaurateurs Boris Krupkina and Michael Augustine, created before the first gay club in the city - "69". In the crisis year they decided to master the lower price segment, providing the average check is lower than the "McDonald's". In St. Petersburg, opened the cafe 55, in 2009, opened its first restaurant in Klaipeda. 24% owned by the fund "Neva-Rus", 19% - from private shareholders.



"Little Potato»
In 1998, Andrew and Vitaly Naumenko Kononchuk registered the company "Technology and Nutrition." In August, opened the first point in the network autocafe in Moscow. The main product - solid baked potatoes in foil with fillings (cheese, butter, and salads to choose from). The network has long worked in the format of street stalls, and in 2003 appeared in the food courts of shopping centers.
According to the information at the end of 2012, the network "Little Potato" includes more than 300 institutions, including 76 cafes in Moscow. Network actively represented in the Russian cities of millionaires and is one of the top five players in the market.



"Vokker»
Alex Gisak worked as a copywriter at BBDO Group and invented advertising campaigns for Pepsi and Mars, as long as he did not want to become an entrepreneur. In 2008, a trip to Amsterdam, he brought the idea of ​​pan-Asian food in Moscow this has not happened. Gisak with friends registered the company: 70% at the very Alexei, 20% and 10% - Daniel Ostrowski and Inna Petrova, his colleagues in the advertising market. Business helped participate in the festivals of food: for one day of the festival Picnic "Billboards" has sold about a thousand servings of food. Then word of mouth worked, did not have to spend money on advertising.
First, "Vokker" worked as a delivery service throughout the city wok, then appeared on the point of food courts in shopping centers. In 2012 opened the first pan-Asian cuisine restaurant c affordable prices. After another year of revenue "Vokkera" was up 35 million rubles a month, while another project Gisaka "Supkultura" - only 2, 5 million. Now "Vokker" like its competitors, is developing its franchise network.



What is necessary to solve the problem of fast food networks in Russia
"McDonald's»
Close "McDonald's" in Russia more than anyone dreaming former chief sanitary doctor Gennady Onishchenko and Duma deputy Vladimir Zhirinovsky. Last simple picture trampled burgers in different periods of his life, and had power over Onishchenko Rospotrebnadzorom and has repeatedly spoken out against fat and high-calorie food, as well as any fast food. Several times directly attacked the American network.
In 2008, Onishchenko urged to restrict advertising of "McDonald's", as burgers, according to sanitary doctor, bring no less harmful to health. As a result of fast-food chain has started to give each visitor calorie table. In 2010, experts Rospotrebnadzor found cadmium in the paint, which were painted branded cups. Onishchenko again made an incriminating statement: "Cadmium - is not complete, and licked the cup once or twice, do not get poisoned. But what's inside the cup? What made the hamburger? No one gives us a guarantee that the food that we eat, edible - as lucky ».
In 2011, the fast-food chain again hit testing Rospotrebnadzor, and the internet has spread a rumor: all the "McDonald's" will soon be closed, Onishchenko did it. Revealed violations eliminated, nothing happened, and in 2013 the chief sanitary doctor left the post, but his cause lives.

"Stardog! S»
Network frankfurter most affected by the war, Mayor Sergei Sobyanin with street trading. In 2010, close half of the 150 outlets of the damage was estimated at least 25 million rubles. The company tried to sue the city hall and prefectures, but to no avail. Now representatives of the network assure that recovered from the blow and made up for the number of points in Moscow, as well as grown in the regions.

"Little Potato»
Young network of "Little Potato" in 2000 one of the first companies to offer franchising market: the small initial fee and monthly payments partners from other cities received preparation technology baked potato with toppings. The contract did not protect the rights of the Moscow network to the idea and execution, so partners studied six months at the holder of the franchise, and then changed the sign and refused to pay. So in the country, a host of clones, which "Little Potato" unsuccessfully tried to sue.

Wendy's
American burgernuyu brought in Russian restaurateur Michael Zelman, the founder of Goodman steak houses and restaurants "Filimonov and Yankel." The first restaurant opened in 2011 in a shopping mall "Capitol" on Vernadsky Prospekt, the second - in the same year on the Arbat. Zelman have always had the ambition to feed Russians affordable and high-quality fast food. In 2005, he was going to purchase from the network of the Moscow authorities "Russian Bistro", but did not come down from the mayor's office in the price. Then the restaurant holding Zelman "Arpikom" tried to become a supplier of "Russian Railways" - to prepare hot meals for dining cars. In 2013, restaurateur went to the United States to develop the concept of Burger & Lobster. For Russia it is rapidly cooled, put holding for sale, and the network Wendy's decided to close. American owners of the brand and franchise announced that a new partner in Russia will not seek: the climate has changed, and the Russian market is not as attractive.