Karmarama Agency developed an advertising campaign for British cult shoe brand Kickers.
Graphic video coined by directorial trio PAM (Paul Plowman, Anthony Burrill, Malcolm Goldie) production Hausa 2am Films, tells the story of creation in the late '60s became the classical model of Kick-Hi.
In spot combined live shooting and bold, simple animation style that was designed for an earlier printed campaign Kickers. The soundtrack for the movie was also written and produced a trio of PAM, it is also used in radio spots.
Tagline: «Go Do Something New» - «Go and do something new».
60-second version of the video has already broadcasted on British channels MTV and E4, and 120-second - is available on godosomethingnew.co.uk
Creative Director: Dave Buonaguidi
Creative: Robin Temple, Tom Woodington
Agency Producer: Debbie Impett
Production: 2am Films
Producer: Matthew Kitchin
Director Of Photography: PAM
Post Production: Finish, London
Sound Production: PAM