The agency Metropolitan Republic Johannesburg made incendiary video for one of the major mobile operators in Africa - MTN (Mobile Telephone Network).
The movie "Clap", filmed in the area of Hillbrow in Johannesburg, shows the viewer how hundreds of girls and women play in the homes and on the streets in a positive song Okay, I make child's play on the show fun and infecting everything.
The most curious thing - mobile phones in the spot is not mentioned anywhere, and do not mean only the game itself hints at the connection.
Tagline: «Go Start Something» - «Let's start something»
Agency: Metropolitan Republic Johannesburg
Executive Creative Director: Paul Warner
Creative Director: Peter Khoury & George Low
Art Director: Wesley Phelan & Shane Forbes
Director: Greg Gray
Production: Velocity Films