Cloning in orbit. 5th roller BBDO Moscow advertising within the show

In Russia's new video was aired as part of the campaign "in orbit", developed by BBDO Moscow for Orbit (brand «Orbit snow-white"). Information on this site have confirmed at the agency. B>



The movie "cloning" - the fifth video advertising series "in orbit" (not counting the teaser). In this series, Miss Robot (Cynthia, the first robot-nurse. She is cheerful, spontaneous, charming and naive like all robots. The distinguishing feature - blue hair and adjustable volume of the breast) clones themselves. But thanks to Orbit «Snow White" it is easy to distinguish among clones.







Recall that for the filming of the advertising series was invited to Hollywood director, Frank Coraci, known to our viewers for his work in such as "Click: remote control for life", "The Wedding Singer" and other filmam.Krome of work on the project involved a well-known Hollywood production designer Perry Blake, has implemented several projects together in Frank Coraci and other well-known directors.







"The idea of ​​creating a story tied to the theme of space, was in the minds of the creative team for a long time and this is an opportunity to take this idea and develop it on the basis of an advertising campaign" - says the art director of BBDO Moscow Natalia Podogova.



Yulia Konev commented on the filming process: "The idea of ​​the series about a space of dentists we fell in love with the first presentation. It was immediately clear that this is a very fertile pochva.U creative team had a huge number of scenarios, and we could only choose the best of them. By themselves, the shooting went very smoothly. Firstly, well worked team of the agency (may be noted here, and our producer Sergei Ageev and ekkauntskuyu team that was torn to pieces, but it could all well-organized, and, of course, creative - Natalya Podogova and Elena Zaritovskiy - the choice of director, the design of characters, artdirektorskie findings). Secondly, we have terrible luck with the director and production designer on this project - if not for their sincere involvement, the creation of the world simply would not take place. Well, and thirdly - we have passed the stage of discussion in the preparatory phase, so that the set could only watch with admiration how cool all poluchaetsya.Nadeyus, viewers will appreciate the new campaign "in orbit", and we in turn have We are working on new series ».


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