Bashny.Net
DDB Russia has launched a campaign of "Ice Cream - a" Iceberry ""
Bashny.Net
SC "Iceberry" launched an advertising campaign in support of the updated assortment of 2007. On May 21 at 6 weeks on TV channels in Moscow and St. Petersburg will be on display video with the slogan "Ice Cream - a" Iceberry ». B>
How to tell the agency website, as part of this campaign was filmed a promotional video, which consists solely of the product video. Before its sponsors has been tasked to show the diversity of flavors of ice cream "Iceberry».
The second, equally important goal was to tell the audience about the long tradition, followed by GC "Iceberry", being the receiver of the oldest in Russia the production of "Ice-Fili". In the video, laid the promise "We make ice cream for so many years, who but we can make it better?»
"We have undoubtedly gained unique technological expertise, which for many years enables us to make great ice cream. It is appreciated by our customers. The main objective of the new communication strategy was a desire to remind you that the products with the logo "Iceberry" - is, above all, delicious and high-quality ice cream. Such as it was conceived and this how love him, regardless of age and income, our consumers. We say that we truly love what we do and produce our products with care, respect and attention to the people. Overall, the company continues to unify product portfolio, begun in 2006. This season we have introduced the brand "Iceberry" merge multiple collections of flavors make it the primary and created for him a single clear design. The main objective was to make our products recognizable and homely in appearance, so the commercials we categorically avoided obsessions or pretentiousness. We make ice cream for many years, if not us, then who can do it better? Our product speaks for itself, "- said director of marketing GC" Iceberry "Malik Kazieva.
The scenario developed roller agency DDB Russia - Creative team: Creative director - Anna Denisova, head of the creative team - Dmitry Nisevich, Copywriters - Arina Milekhina Boris Gorelik, Producer - Michael Nikitin, manager to work with clients - Svetlana Yanina.
Productions, the company was chosen by the client themselves. Organizing and conducting of filming engaged in "Lumiere Pictures" in conjunction with the Hacienda: director, cameraman, rostanovschik - Pietu Takala, technical supervisor - Petri Makinen, food stylists - Gisela Libbe-Zimmermann and Tony Krank, composer - Oleg Litvishko producer - Elena Yanbukhtin.
From the "Iceberry" branding oversees Marketing Director - Malik
Kizieva and Marketing Manager - Alla Denisova.
The advertising campaign cream "Iceberry" will last until June 25. The duration of video of 25 and 15 seconds. You can see the video here. In June, the TVC will be enhanced outdoor advertising.
via www.adme.ru
How to tell the agency website, as part of this campaign was filmed a promotional video, which consists solely of the product video. Before its sponsors has been tasked to show the diversity of flavors of ice cream "Iceberry».
The second, equally important goal was to tell the audience about the long tradition, followed by GC "Iceberry", being the receiver of the oldest in Russia the production of "Ice-Fili". In the video, laid the promise "We make ice cream for so many years, who but we can make it better?»
"We have undoubtedly gained unique technological expertise, which for many years enables us to make great ice cream. It is appreciated by our customers. The main objective of the new communication strategy was a desire to remind you that the products with the logo "Iceberry" - is, above all, delicious and high-quality ice cream. Such as it was conceived and this how love him, regardless of age and income, our consumers. We say that we truly love what we do and produce our products with care, respect and attention to the people. Overall, the company continues to unify product portfolio, begun in 2006. This season we have introduced the brand "Iceberry" merge multiple collections of flavors make it the primary and created for him a single clear design. The main objective was to make our products recognizable and homely in appearance, so the commercials we categorically avoided obsessions or pretentiousness. We make ice cream for many years, if not us, then who can do it better? Our product speaks for itself, "- said director of marketing GC" Iceberry "Malik Kazieva.
The scenario developed roller agency DDB Russia - Creative team: Creative director - Anna Denisova, head of the creative team - Dmitry Nisevich, Copywriters - Arina Milekhina Boris Gorelik, Producer - Michael Nikitin, manager to work with clients - Svetlana Yanina.
Productions, the company was chosen by the client themselves. Organizing and conducting of filming engaged in "Lumiere Pictures" in conjunction with the Hacienda: director, cameraman, rostanovschik - Pietu Takala, technical supervisor - Petri Makinen, food stylists - Gisela Libbe-Zimmermann and Tony Krank, composer - Oleg Litvishko producer - Elena Yanbukhtin.
From the "Iceberry" branding oversees Marketing Director - Malik
Kizieva and Marketing Manager - Alla Denisova.
The advertising campaign cream "Iceberry" will last until June 25. The duration of video of 25 and 15 seconds. You can see the video here. In June, the TVC will be enhanced outdoor advertising.
via www.adme.ru
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