Leaders of religious sects are sent via MTV PSAs

MTV Network reaffirms reaffirms its social responsibility. At this time, cut off the music channel for environmental programming took his young audience.

In the United States and Europe launched a campaign in support of environmental programs, calling everyone to contribute to the fight against global warming: turn off the light, walk more, use public transport, saving energy.

Campaign for American teenagers have developed in the W + K, Portland. MTV Switch Series clips stylized traditional US posts various sectarian leaders. The intentional effect of "handicraft" production - the work of experts studio Food Chain Films. Dressed in bright clothes men convey to the audience, "telepathic" message:

"Do not sit behind the wheel today. Today is a day without cars »

"Why so much your refrigerator cold? Please change the mode to a lower. Now »

"You are not at the same time in every room of his house. Then why all lights on? Extinguish it. Now ».











The concept of a European roller designed the London branch of Ogilvy & Mather. Global warming effects of the agency presented a small copy of the example of the globe.





via adme.ru/social/2006/11/28/12819.html