MTV Network reaffirms reaffirms its social responsibility. At this time, cut off the music channel for environmental programming took his young audience.
In the United States and Europe launched a campaign in support of environmental programs, calling everyone to contribute to the fight against global warming: turn off the light, walk more, use public transport, saving energy.
Campaign for American teenagers have developed in the W + K, Portland. MTV Switch Series clips stylized traditional US posts various sectarian leaders. The intentional effect of "handicraft" production - the work of experts studio Food Chain Films. Dressed in bright clothes men convey to the audience, "telepathic" message:
"Do not sit behind the wheel today. Today is a day without cars »
"Why so much your refrigerator cold? Please change the mode to a lower. Now »
"You are not at the same time in every room of his house. Then why all lights on? Extinguish it. Now ».
The concept of a European roller designed the London branch of Ogilvy & Mather. Global warming effects of the agency presented a small copy of the example of the globe.
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