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The video of the new Audi TT breathing (drop dead!)
Audi and agency Venables, Bell & Partners continue to develop the campaign «Truth in Engineering» for the updated Audi TT, launched about a month ago.
After two 15-second teaser was aired in a 30-second spot "of the moment", consisting of a dynamic life situations, which are mounted so that their action can not be completed - at the last moment frame is replaced.
Doubtless advantage of the video - amazing audio and visual rhythm.
Jorn Threlfall, director: «Personnel spot embody the big stage; we see a lot of movies that use very large plans and highlights are losing their singularity. Footage of this movie come to an end in the very peak moment, teasing the viewer. The trick was to not show the speed and performance, so we made a movie that breathes ».
Text video:
"What you can do in 0.2 seconds? ... A little. But you can shift gears in the new Audi TT. With more informative, fast transmission with double gripper ».
Agency: Venables, Bell & Partners
Creative Director: Paul Venables, Greg Bell
Copywriter: James Robinson
Art Director: Jonathan Byrne
Agency Producer: Craig Allen
Director: Jorn Threlfall
Production: Outsider
DP: Ekkehart Pollock
EP: Jonathan Ker
Producer: Melinda Nugent
Editorial: Rock Paper Scissors / Santa Monica
Editor: Adam Pertofsky
Telecine: Rushes / Santa Monica
Colorist: Gino Panaro
Post / Effects: A52 / Santa Monica
via www.adme.ru/tv-spot/2007/05/10/17688/
After two 15-second teaser was aired in a 30-second spot "of the moment", consisting of a dynamic life situations, which are mounted so that their action can not be completed - at the last moment frame is replaced.
Doubtless advantage of the video - amazing audio and visual rhythm.
Jorn Threlfall, director: «Personnel spot embody the big stage; we see a lot of movies that use very large plans and highlights are losing their singularity. Footage of this movie come to an end in the very peak moment, teasing the viewer. The trick was to not show the speed and performance, so we made a movie that breathes ».
Text video:
"What you can do in 0.2 seconds? ... A little. But you can shift gears in the new Audi TT. With more informative, fast transmission with double gripper ».
Agency: Venables, Bell & Partners
Creative Director: Paul Venables, Greg Bell
Copywriter: James Robinson
Art Director: Jonathan Byrne
Agency Producer: Craig Allen
Director: Jorn Threlfall
Production: Outsider
DP: Ekkehart Pollock
EP: Jonathan Ker
Producer: Melinda Nugent
Editorial: Rock Paper Scissors / Santa Monica
Editor: Adam Pertofsky
Telecine: Rushes / Santa Monica
Colorist: Gino Panaro
Post / Effects: A52 / Santa Monica
via www.adme.ru/tv-spot/2007/05/10/17688/
