DDB Paris decided to test the properties of superglue Henkel directly on billboards.
Superglue really is like and what glue. "So why not stick part of the advertising poster on a billboard with superglue, and then try to peel it and see what happens?" - So thought the advertising agency DDB Paris. So they did. As a result, all over the city came here such billboards, advertising message which is precisely in the field of survivors poster.
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