Parrrrvem as tuzik warmer! Destructive teenagers in advertising an energy drink Bashny.Net

Dunkin 'Donuts, American fast-food chain, has launched a line of soft drinks SoBe Energy Coolatta, focused on teenagers, accompanied Launch an advertising campaign.

Roller, developed by the agency Hill Holiday / Boston, shows teens who have tried a drink and tearing phone books in half, mattresses, boats, fans, and even a car.



Tim Cawley, Hill Holiday: «Dunkin 'describes their customers as being those who" makes the move to America. " Firefighters, engineers, office workers, moms and dads. And what do we do when we get a brief on SoBe Coolatta for teenagers? We come back. We pumped a heavy metal into their iPods and conducted serious work on devolution. And we got this concept »





The campaign is not like any one of the previous: it is very energetic, bright, catchy and even a bit aggressive. The Dunkin 'Brands believe that it is for the better, and this ad is "a chance to Dunkin' try something new." The video broadcast on atypical advertising Dunkin 'channels such as Cartoon Network's Ad * lt Swim.

It is also supported by a promotional campaign site, where visitors, after passing the online game, can win $ 10,000 or other prizes.


via www.coolatta.com