Snickers Dark: Beating "babies"

The agency TBWA / Chiat / Day - New York told the story of how important an attractive appearance in advertising Snickers Dark - new bars, coated with dark chocolate. New video aired this week about this circulated AdAge.com


The video starring two brothers with obvious signs of mental retardation - a basic understanding of their world crumbling because Snickers Dark proves that it is important not only inside, but also outside it.



Title roller Brothers Punch (~ Beating brothers) emphasizes dark humor used in the creative idea.


Dialog text:


- Hey, Mom, are you calling us?

- Look, this is a new Snickers, covered with dark chocolate. He's just great!

- Wait, but you're telling us that it is much more important than what is inside us. Yes, something that is within us.


- Do not.






via adme.ru