The site offers you a few examples of how to use a small advertising tricks can make a cult product and brand - the most recognized. And it's really brilliant.
Energy drink Red Bull h2> Once the drink taken out for the broader market, its main competitors are Coca-Cola and Pepsi. The concept was similar at all: they are energizing and stimulating.
Then Dietrich Mateschitz has gone on a risky step: to artificially inflate the price of 2 times compared to the competition, reduced the amount of packaging, reminiscent of the battery, and began to place banks in departments stores do not drink, as in any other.
Taxi Mike h2> A striking example of an incredibly simple and effective marketing is the promotion of Canadian Taxi Mike. Rather than produce a brochure about yourself, Mike publishes these guides cafes, bars and other establishments of the city. That is all the entertainment places, where Mike will get.
TV channel HBO h2> Marketing Campaign HBO before leaving third season of "Game of Thrones" has been seriously thought out, consistent and ambitious. The main theme of the new season was a big shadow dragon that repeatedly came across people in the eye. First, on the covers of magazines, then in the newspapers, even projected onto the building, creating a sense of reality. So, do not think of the dragon, and not wait for the new season was simply impossible.
Cigarettes Marlboro h2> Bundles of cardboard flip-top lid, which are currently the standard package of cigarettes were invented precisely in Marlboro. And not for the purpose of demonstration, or innovation of design ideas. A strictly for promotional purposes - to make Marlboro smokers walking communication channel.
It was all that incite consumers to pull out of the soft cigarette packs without taking them out of his pocket, which means that others do not see the brand. Invalid disgrace!
Flip tops - so called current cigarette packs - had to get, and the new always attracts attention.
Manufacturer of furniture and home furnishings IKEA h2> The curved track, which has to bypass the entire store, not just invented. Walking on them so you can see each product at least 3 times, and with different perspectives. Subconsciously, it increases your desire to buy a product, even if he will not initially needed.
Motorcycles Harley-Davidson h2> Manufacturer of the most famous motorcycles in the world for decades holds 1st place in the number of "branded" tattoos. It all began with the fact that Harley announced impressive discounts on bikes for those who come to buy a motorcycle with a tattoo of their logo.
The medicine Alka-Seltzer h2> In the 60s, to increase their sales by half, manufacturer Alka-Seltzer invented elementary thing: in a commercial in a glass of water began to throw not one, as before, and the two tablets drug. It worked.
There are similar stories about the brilliant marketer who has decided to specify in the instructions for use of shampoo, that it should be applied to the hair twice, then wash off. This trick also led to double digit growth in sales. Well, remember the commercials in chewing gum pads. As much as the pads are placed in the mouth heroes of advertising? That's just it.
Diapers Pampers h2> Lead chemical engineer Procter & Gamble's Victor Mills, helps her daughter take care of the children, I had to repeatedly pull out of his own grandchildren wet diapers, wash and dry them. The process, of course, he did not like and wanted to somehow make their lives easier. Then the idea came to one-time "diapers". After some experimentation with different materials Mills worked for P & G new product that began to produce under the brand Pampers, has become nominal.
Chocolate bar Snickers h2> In Russia the first Snickers chocolate bars appeared in 1992 as a snack, which replaces a complete meal. Former Soviet consumers for a long time to get used to the fact that instead of soup for lunch, you can eat chocolate, Snickers and bought as a "sweet tea". After the service of the brand took over the creative agency BBDO Moscow, Snickers has identified as a treat for teenagers who for the most part like and do not like sweet soup.
Coffee Starbucks h2> Not so long ago in the United States appeared competing with Starbucks chain of coffee houses Seattle's best. She began to position itself as a "non-Starbucks», doing the opposite: not the coffee, no such furniture is not that kind of music, not such an atmosphere, not a service. Coffee attracting to itself those customers to whom Starbucks something disliked.
And Starbucks network made impossibly simple thing: she just bought prevent her rival. And it is quite expected move. But after buying Starbucks coffee shop did not close. Rather, it has become harder to do it all not in Starbucks, intensifying competition between the two brands more.
As a result, people who like Starbucks, went to Starbucks and carried money in his cash register. And those who did not like the coffee shop, it went into Seattle's best - and also carried the money in the cash register ... Starbucks. Therefore, the company not only to cope with the overflow of part of its customer audience to a competitor, but also captured the audience further haters Starbucks, you would never have had otherwise.