Agency DraftFCB / Lowe developed a fun guerrilla campaign for the brand shirts custom Artesanos Camiseros.
Artesanos Camiseros - a brand of shirts, which are sewn to order for people with problematic figure. The company's mission was to attract the attention and motivation of potential customers to visit the store and make your first purchase.
As the idea of the agency decided to use the outdoor facilities, similar in shape to the human and sewed shirts for them. Moreover, these objects are mainly about financial institutions. And do shirts were hung tags which were actually a coupon for 10% discount.
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