The BMW made a new promotional film about the BMW M3 Coupe. As described in the Site BMW Group Russia, video will not be broadcast on TV - only showrooms and the Internet. Video shot Media Arts Berlin.
The main purpose of the film - to combine sensations and associations related to Formula 1 with the new BMW M3, not positioning at the same time as the M3 race car. To do this in the film Nick Haydfild trades places with the owner of the usual M3.
The film was produced in the Munich office of BMW, the company has all the rights to distribute it on the Internet, display in the showroom at exhibitions and events.
Pictures say more than thousand words, so please see for yourself