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botaniQ sang The Lemon Tree in advertising carbonated beverage
"Aqua Vision" presented its third sub-brand - natural lemonades botaniQ Fruit & Gazz. Blame belongs video Ukrainian creative bureau Sahar told Referring Site in the company before the creative bureau Sahar was a rather difficult task. On the one hand, it was necessary to show that when you create a product using only natural ingredients. No preservatives, dyes and other chemicals. On the other - "Aqua Vision" wanted to talk about the product, promoting its advantages rather than pointing out the flaws of competitors.
For roller botaniQ Fruit & Gazz «Aqua Vision" has acquired the rights for the song The Lemon Tree German band Fools' Garden.
"In the previous two campaigns botaniQ we specifically wrote the music for our rolls. For this - acquired the rights to the music. It is as if specially written for our movie, is very well suited the brand, his adult, thinking audience, buying organic foods and health-conscious, "- said Dmitry Gagushin, director of marketing for" Aqua Vision ».
According to Alexei Sai, creative director of the bureau Sahar, is responsible for implementing the project, a number of associative linking fruit and bubbles, emphasizes the naturalness of a carbonated product. "Now, lemons do not obey the laws of the Earth's gravity and fly up like bubbles, which also raised the bottle neck. A surprise hero of the movie is akin to the emotions experienced by consumers of new botaniQ Fruit & Gazz », - he said.
"Of all the complex work for botaniQ this was the most simple. The idea is clear, as the drink itself. We paid special attention and the musical accompaniment. In conjunction with the video it is possible to achieve the results we expected, "- sums up the creative director of the bureau Sahar Alexander Rodionov, who offered ideas for commercials botaniQ.
Category CSD (carbonated soft drinks) «sweet drinks" takes the largest share of the soft drink market - about 50% and continues to grow. "Aqua Vision" makes full and complete offer soft drinks, not only as a manufacturer of a particular category. However, any brand extension occurs only if the products and solutions meet the main criterion for botaniQ - naturalness ", - said Igor Burgardt, vice president of commerce" Aqua Vision ».
Active advertising campaign for the launch of the brand will run until the end of the year. The campaign will roll 4.
Media planning and placement agency engaged Carat.
via www.adme.ru
For roller botaniQ Fruit & Gazz «Aqua Vision" has acquired the rights for the song The Lemon Tree German band Fools' Garden.
"In the previous two campaigns botaniQ we specifically wrote the music for our rolls. For this - acquired the rights to the music. It is as if specially written for our movie, is very well suited the brand, his adult, thinking audience, buying organic foods and health-conscious, "- said Dmitry Gagushin, director of marketing for" Aqua Vision ».
According to Alexei Sai, creative director of the bureau Sahar, is responsible for implementing the project, a number of associative linking fruit and bubbles, emphasizes the naturalness of a carbonated product. "Now, lemons do not obey the laws of the Earth's gravity and fly up like bubbles, which also raised the bottle neck. A surprise hero of the movie is akin to the emotions experienced by consumers of new botaniQ Fruit & Gazz », - he said.
"Of all the complex work for botaniQ this was the most simple. The idea is clear, as the drink itself. We paid special attention and the musical accompaniment. In conjunction with the video it is possible to achieve the results we expected, "- sums up the creative director of the bureau Sahar Alexander Rodionov, who offered ideas for commercials botaniQ.
Category CSD (carbonated soft drinks) «sweet drinks" takes the largest share of the soft drink market - about 50% and continues to grow. "Aqua Vision" makes full and complete offer soft drinks, not only as a manufacturer of a particular category. However, any brand extension occurs only if the products and solutions meet the main criterion for botaniQ - naturalness ", - said Igor Burgardt, vice president of commerce" Aqua Vision ».
Active advertising campaign for the launch of the brand will run until the end of the year. The campaign will roll 4.
Media planning and placement agency engaged Carat.
via www.adme.ru
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