Gillette launches a global campaign featuring Tiger Woods, Roger Federer and Thierry Henry

Manufacturer Shaving accessories Gillette launches its first global advertising campaign with the participation of world famous athletes - golfer Tiger Woods, tennis player Roger Federer and footballer Thierry Henry.



According to Peter Clay (Peter Clay), vice-president of Gillette, the basic creative idea of ​​the campaign is used common to all men of the concept: "It does not matter who you are or what you did in the past, the present - that is important. Your successes and failures do not mean anything. Each date you have to prove who you are. That's what motivates and directs the champions ».

Shooting of TV commercials of the campaign period of 30 seconds, «Today», held in Orlando, Florida and Rome under the guidance of an experienced director Michael Karbelnikoffa (Michael Karbelnikoff). In the video, Woods, Federer and Henry talk about the importance of being better every day, which starts with a smooth shave. Roller, developed by the agency BBDO New York, will be aired this month in more than 100 countries.








It is worth noting that last week, Gillette failed to extend the advertising contract with the footballer David Beckham, who recently joined the American Football League.



via ds-online.ru