He took a sip of Pepsi and became a woman. BBDO Moscow Locate new video Pepsi 'opens. Live. Express Yourself '

How it became known site in the Russian air released a new promotional video Pepsi «Swap» (Shuffle), developed by the agency CLM BBDO. Localization - BBDO Moscow.



In the new spot, David Beckham scores a sumo wrestler, and Thierry Henry "does" leggy "beauty" Leo Messi. Like in the movie "Destiny", the main theme of the new brand communication - limitless possibilities that life offers. This time, the plot is built around a football match of teenagers that they made at the railway station. Sip of Pepsi boys had the opportunity to endlessly change their appearance and transform into your favorite players.







Football Star campaign - David Beckham, Thierry Henry, Ronaldinho, Leo Messi, Frank and Francesc Fabregas Lempard - lit on the set, like children.


English version:





In the promotional video posted online with the working staff.

Infomercial - the invitation to take part in the action «How you football».




Photos from the set:




































Virtual railway station Pepsi





Pages of "locomotives" of the campaign:
Leo Messi



Frank Lempard



David Beckham



Ronaldinho



Thierry Henry



Francesc Fabregas




via # image4037905