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Yes, you have blooming! Botanical creativity in commercials juice Minute Maid
Bashny.Net
Developed Ogilvy Hong Kong campaign for juice maker Minute Maid, successfully proekspluatirovat modern trend of replacing a human head on something less suitable for this purpose.
Most often, creative people, putting in place the heads inappropriate items, counting on the effect of laughter, surprises (as it was in the movie «Emoticons», made recently by the Brazilian Almap BBDO for Pepsi) or to demonstrate the inner self (clip «You Are What You Shoot »agency Fallon London for the Sony Cyber-Shot).
In the case of a roller «Bloom» («Blooming") obtained another story. In order to convey the freshness and beneficial effect on the body juice Minute Maid, the team presented the Hong Kong branch of Ogilvy heads of people in a tightly closed green flower buds. As the flowers open water and fresh and people thrive on the juice.
via www.adme.ru/sony/2007/07/05/19050/
Most often, creative people, putting in place the heads inappropriate items, counting on the effect of laughter, surprises (as it was in the movie «Emoticons», made recently by the Brazilian Almap BBDO for Pepsi) or to demonstrate the inner self (clip «You Are What You Shoot »agency Fallon London for the Sony Cyber-Shot).
In the case of a roller «Bloom» («Blooming") obtained another story. In order to convey the freshness and beneficial effect on the body juice Minute Maid, the team presented the Hong Kong branch of Ogilvy heads of people in a tightly closed green flower buds. As the flowers open water and fresh and people thrive on the juice.
via www.adme.ru/sony/2007/07/05/19050/
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