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And it's sysadmin Happiness! Intel made the IT-specialists to sing songs about the bright future
Intel makes a small revolution in the scale of their advertising campaigns. New processor vPro technology and Centrino Pro, designed specifically for business, advertise full music videos.
Two nearly three-minute video shot director, actor, writer and musician Christopher Guest. He wrote and the songs - «Everything Has Changed» («Everything has changed") and «Set IT Managers Free» («Free IT people"). In both compositions sung about the plight of system administrators and office workers, who are now all will be good, because the new solutions are based on "hard", and system administrators do not have to run every day for jobs, and employees will have no problems with the transfer data. The texts, written in collaboration with long-time partner Christopher Guest, C. J. Vanston, a fair share of humor. For example, there is a line that was contained in the letter containing the virus Melissa, which has received a huge number of American users a few years ago: «Here is that document you asked for ... do not show anyone else ;-)». The director admitted that work on the project was not easy, "Outgoing information was too mysterious for me. We had to write songs about things that I had not heard anything at all ».
The clips starring two relatively well-known in the US rock musician representing different schools: old-rocker Dan Finnerty and Rasmus-like Rob Giles. Performing songs and harmonious complement each other, they represent the unity of Hard and Soft solutions.
Video comic parodies and office life, and rock music, and it does not demonstrate a product or label. The logos of the two new technologies emerge only at the end of clips.
The concept of the video was developed by the agency McCann Erickson MRM Worldwide. Intel, according to Vice President of Marketing Nancy Bhagat, hope this uncharacteristic of course "significantly expand the audience and break down some of the barriers».
Both videos have appeared on 23 July, the promotional campaign online, and specialized technical websites. For video services such as YouTube, videos appeared thanks to enthusiasts impressed by the work of the director and the client.
Campaign Budget was not disclosed, but in an interview with New York Times Nancy Bhagat said that he is much like less than the budget of a conventional TV commercial.
via www.intel.com/go/itgetseasier/index.htm
Two nearly three-minute video shot director, actor, writer and musician Christopher Guest. He wrote and the songs - «Everything Has Changed» («Everything has changed") and «Set IT Managers Free» («Free IT people"). In both compositions sung about the plight of system administrators and office workers, who are now all will be good, because the new solutions are based on "hard", and system administrators do not have to run every day for jobs, and employees will have no problems with the transfer data. The texts, written in collaboration with long-time partner Christopher Guest, C. J. Vanston, a fair share of humor. For example, there is a line that was contained in the letter containing the virus Melissa, which has received a huge number of American users a few years ago: «Here is that document you asked for ... do not show anyone else ;-)». The director admitted that work on the project was not easy, "Outgoing information was too mysterious for me. We had to write songs about things that I had not heard anything at all ».
The clips starring two relatively well-known in the US rock musician representing different schools: old-rocker Dan Finnerty and Rasmus-like Rob Giles. Performing songs and harmonious complement each other, they represent the unity of Hard and Soft solutions.
Video comic parodies and office life, and rock music, and it does not demonstrate a product or label. The logos of the two new technologies emerge only at the end of clips.
The concept of the video was developed by the agency McCann Erickson MRM Worldwide. Intel, according to Vice President of Marketing Nancy Bhagat, hope this uncharacteristic of course "significantly expand the audience and break down some of the barriers».
Both videos have appeared on 23 July, the promotional campaign online, and specialized technical websites. For video services such as YouTube, videos appeared thanks to enthusiasts impressed by the work of the director and the client.
Campaign Budget was not disclosed, but in an interview with New York Times Nancy Bhagat said that he is much like less than the budget of a conventional TV commercial.
via www.intel.com/go/itgetseasier/index.htm
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