Promotional Second-hand: Russian advertising creatives processed

We have decided to spend a small charge for the creative brains. We understand that downloads from art directors and copywriters Russian agencies - serious, but we are confident that it is sometimes useful to have a rest from the serious projects and switched to our original task.

We search the archives of the old dust, forgotten, but a funny ad print. I was blown away with the dust and the brand slogan and gave Russian creatives just such a picture unmarked:

They should have a sense of humor to turn it in advertising of any other product on your own choice.

The material for the first job was found in the portfolio of Australian photographer Stuart Crossette. The original idea was born in the agency Clemenger BBDO (Melbourne). As long as we keep the suspense and not say that the advertised prickly rabbit before got on remaking us in the «Second-hand».

1. Maxim Fedorov, Group Creative Head, DDB Russia

2. Dmitry songs, art director AK Magic Box / Julia Sankovich, copywriter AK Magic Box

3. Naoki online laboratory "Xan»

And here is the answer to the mystery: in the original campaign spiked rabbit persuaded to buy napkins Sorbent.

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