Ogilvy & amp; Mather Vietnam: Helmet spoil your hair. His absence spoils the brain

The Vietnamese Association for the wearing of helmets in conjunction with Ogilvy & Mather Vietnam launched on national television is traditionally horrible to this kind of social advertising clip «Excuses» - «excuses».

In Vietnam, where the most popular transport - bicycles and scooters is the problem of head injuries is very serious - every day in accidents on the road in a small country killed more than 30 people because of head injuries. And a huge number of people are killed and maimed. Therefore, if we have enough, and the existence of such an organization as the Helmet Wearing Coalition, is for Vietnam it - an urgent need.



The monochrome video creators clip showed the consequences of accidents, the participants were without a helmet: a madhouse and a girl with a huge scar on his head; wheelchair; Metal clamps the skull, worn on the person; man leading plant life ... titers given excuses that usually say those who do not use protection:


"It spoils my hair. It does not look cool. Because it will never happen to me. Because you will never wear.


23 thousand people permanently damage the brain, 12,000 die each year. Wear a helmet. No excuses ».





via adme.ru