"There was a KIA». Sportage «tags» US Bashny.Net

For the "Korean" in the US States does not reach the destination. This is the emotional message of the new campaign, which launched KIA SUV Sportage.V national US television broadcast a new clip Pins («Pins"). Intrigue spot built on huge pushpin to "ride" on the country's owners SUV'ov KIA. Among them are families with young children, and young couples, young and reckless adventurers companies representing all targeted audiences of this line of cars. Each SUV Sportage, the plot of the roller brings their hosts unharmed precisely at a given point, and note that a huge pin - there was KIA.

- We wanted to create an unexpected symbol of travels and adventures - says the creative concept the agency davidandgoliath, LA. - Working on this spot we have a lot of fun. This is really fun - ride on the SUVs with huge red pins.





Recall that recently the American trade magazine Adweek, noted some similarities marketing and advertising strategies KIA and VW, accusing Koreans of copying passages of the German manufacturer.

via / articles / 2007/05/30/18262 /