Safe Happens. Safety even in Hollywood blockbusters

VW has made the new Touareg 2 into the star of the blockbuster "The Bourne Ultimatum," which will be released on August 3rd. The film is aligned with the creative concept Safe Happens.
New video - Easy cutting scenes from the movie: car chases, shootouts, accident on the streets of New York. His "trick" in connection with the famous creative campaign «Safe happens».

After a terrible collision with a police car, the driver of the Tuareg out from behind the wheel and says, the popular "What the ...?» («What the ...?»). This phrase ends all videos by the agency Crispin Porter + Bogusky, Miami within this concept.

- We wanted to find a way to tie the Touareg 2 with a very bright and emotional action to tell you what's new in our car - says Kurt Schneider, general manager of creative ideas at Volkswagen of America. - The film "The Bourne Ultimatum" seemed a perfect solution, especially because they needed a Touareg for shooting scenes with car chases.





The official website of the automaker presented video with voiceovers stories, and are played out tickets to the premiere.

In addition Touarega 2 in the film "to star» VW Rabbit.

The second stage of the campaign will be updated SUV promotional events at the rally, which will begin in the fall.

via vw.com/touareg/films/en/us/#/Bourne/low/