Volkswagen Security trains the vestibular apparatus. The new work of CP + B for VW Safe Happens Bashny.Net

Crispin Porter + Bogusky continues the campaign «Safe Happens». New video in the framework of this concept, which was released on television in the United States affects the other segment of the target audience - young people.


These attributes of the car as a "reliable" and "security" are more interested in family people and adults who are in the age and state of mind when anyone has nothing to prove. However, CP + B have decided to draw attention to the safety of VW and young people, combining in a single message and a key aspect of the strategy VW «Safe Happens», and "coolness" cars, its speed and maneuverability characteristics.




In the «Safety Dance» spectator show how young people dancing in the car undergoing a great, confident maneuvers in dangerous situations. Dancing not notice the accident moments, and move with even greater enthusiasm and the amplitude of the rotations of the car.





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