No 3D, real barbecues go free. Pastoral video for the British McDonalds

(Leo Burnett in the campaign to promote the summer barbecue sandwich at McDonalds recalled children's cinema.


The idea itself is to show that because of the product that appears you do not have what you used before, is not new and is on the surface. However, earlier in the advertising of such people usually just get rid of unnecessary, though in different ways: from a simple dumping zapuskaniya up into the sky, as it did in the movie agency Ogilvy «Desire» for the Ford Mondeo.

But "revive" the thing is not just to get rid of, and to release in gratitude for what she has done for you for years to come, it seems, no one guessed.

Leo Burnett turned the grill for a barbecue in the horse, and released it on the open pasture, created in conjunction with the movie in the style of Blink many favorite movie «Black Beauty», named after the freedom-loving horse. They even filmed it exactly in the place where the shooting of the film.


Barbecues are no longer required - because at McDonalds sandwiches were first class barbecue.




And here is how this video was made. Horse-grill, which turns out to be real, and not 3D, drove 4 people.



via / ford / 2007/05/23/18054 /