After the death do not need money. Advertising Argentine bank frightens and calls to live chat now

Euro RSCG Buenos Aires has developed an advertising campaign for a personal loan bank BBVA Banco Francés.

In developing the campaign creatives for reasons of: why people take loans, loans? Is it only to just buy a house, a car or go on vacation? Insight, failed under the framework of communication, such as loans enable people to live life to the fullest right now. Besides, you never know what can happen and prevent from life all planned. So Euro RSCG received excellent, funny and memorable idea.



The three commercials almost terrible happens: people suddenly find themselves on the verge of death, but miraculously saved. Barely recovering himself from the experience of shock and realized that they were alive and that the greatest happiness, they say they urgently need to Banco Francés.

Tagline: "What are you waiting for to enjoy life».














via adme.ru