Lada Kalina jokes about his quality in the online campaign Bashny.Net

In September 2007, it launched an Internet campaign to promote the car Lada Kalina, developed and implemented Imageland Interactive commissioned by JSC "AVTOVAZ" Along with its commercials and outdoor advertising campaign "Kalina" viral agents were involved. On the humorous site of the "chips-not" appeared screenshots from the official website Lada Kalina, jokingly describing advantages over other Russian Kalina cars and foreign cars.
The general tone of filed information, namely, references to the brand as the official name (LADA Kalina), characteristic of the content of the site ("funny section," "seemed interesting") and a link to offsite - a reason to assume that this proplachennaya advertising, rather than just one Plenty of fun, published daily on the websites of this kind.







As soobschaeyut company:

"Many consumers still do not believe in the quality and reliability of cars" AvtoVAZ ". It is at this audience and was targeted campaign. The goal was to demonstrate to potential customers that the manufacturing process and equipment Lada Kalina meets international quality standards.

Internet campaign included two Flyte. In the first banners were designed to support the national campaign Lada Kalina.

During the second flight was realized own creative development agency - September 17 appeared on the Internet flash video showing the process of manufacturing the robotic car Lada Kalina. In a simple and accessible form roller emphasize the consumer on what Lada Kalina is going on the same technology as the vehicles in the automotive industry such recognized powers such as Germany, Japan and Sweden (www.lada-kalina.ru/2007 ).





Flash video is on a promotional page that describes in more detail the production process of the car. Also, visitors will learn about the benefits of the page updated Lada Kalina, find reviews about the car, learn some interesting facts about the company "AvtoVAZ". To support the promotional page teaser banners were designed.

Lada Kalina made on the knee and one eye.
Recall that on September 10 launched a national campaign to promote the car Lada Kalina, whose creativity is developed and implemented advertising agency Instinct.




via / tv-spot / 2007/09/17/20193 /