AvtoVAZ plans to attract new customers using the slogan «LADA. Full stuffing! »
. He came up with Director of External Relations, Igor Bourenkov. The slogan will be used to market the car LADA Kalina. AvtoVAZ has already applied for its registration with Rospatent.
"The maximum equipment options for the price, for which you can not buy any new modern car in Russia in" Full stuffing "with" automatic "for 445 thousand. Rub." - Said Bourenkov sense of the idea, according to RBC daily.
"Kalina" in the configuration will start selling in the second half of June, the newspaper notes.
This is not the first slogan coined by Igor Burenkov for AvtoVAZ. «LADA - real cars for real life", "The difference? There is a difference! »,« LADA Largus - go together! "And came out of his pen.
From itself: creativity and whips of the guy, and Kalina still pluck, not minced