Driven crazy world XboX in the history of brand advertising

In November 2001, 6 years ago, Microsoft introduced the world to a new sixth-generation video game console XboX. Having already at the stage of entering the market is a serious competitor in the face of PlayStation, Nintendo, which began much as before, XboX creators had to build so-marketing Straten, to quickly rebuild itself from competitors.

They began to position itself as not just a gaming console, and a separate, very alluring world that are creating yourself and in which you may befall most Nevero vorable things. The slogan chosen very short and succinct «Jump In» - «Jump in».

The topic of a separate - and subservient, and eludes you - the world is exploited in advertising XboX from the outset. Only recently, the strategy has been slightly changed, and crazy (in various senses of the word), the world created in the console commercials to specific games that come out for this platform.

Throughout the campaign XboX distinguish two extremes: some videos prepared Cannes Lions and became world famous, and others - were forbidden to broadcast as provoking violence and dangerous behavior, but also became world famous.

The website offers you a first look at the masterpieces, crowned with laurels of various festivals, then those works that have been banned or just did not get on TV and got viral spread. And complete view video of the "new generation" for individual games and a very special story - bright rollers created in Japan, India and Germany for the local market.

Cannes Lions XboX





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Restricted rollers

We probably will never understand why in Europe have banned the movie, where people first aim, and then shoot at each other from a non-existent guns. However, "there" brought their arguments. The supervisory authorities have questioned the fact that European citizens are able to distinguish the game from real life, and felt that the story might not be understood.



Many scenes of this movie subtitled in which the creators of the advertising report that participated in the filming of stunt professionals and try to repeat such tricks are not worth it. The British Advertising Standards Agency considered that the title "create a feeling that all the events are real, not fictitious, and, therefore, can be played." It is noteworthy that the "unsafe" agency showed exceptional street racing; jumping on the roofs with no complaints there.



Roller with Adolf Hitler in the lead role, in spite of the comic situations and character comedy, nobody even thought to release on TV. Therefore, creators went and showed the whole story without cuts - fit more than three minutes.



Rollers under Launch games



Just a good movie and a local exotic masterpiece

Singapore



Germany



India



Japan

via / kreativnyj_obzor / 2007/10/05/20513 /