In Buckley`s syrup taste the same as the slops. But the slops not treat a cough

Manufacturers of cough syrup Buckley's launched in the US a bold advertising campaign developed by Saatchi & Saatchi New York.Kanadskie pharmacists Buckley's with this campaign plan to gain a foothold in the US market with its famous, ghoulish tastes syrup, giving very fast and as a welcome relief for coughs and sore throat. Saatchi & Saatchi NY used the concept that Buckley's successfully used since the mid 80s. Proud and sincere slogan «It Taste Awful. And It Works »(« It tastes terrible, and it works ") came up with the son of the company founder, Frank Buckley, shortly after his appointment to the post of president.


Buckley's philosophy is quite principled: "When people are sick, they are divided into two types: the first need comfort, the second - that it was better. We make a cure for the second ».



A series of very simple and low-budget commercials demonstrates how disgusting the taste of the medicine. Testers are sitting at the table with his eyes closed, and they are encouraged to compare the tastes of Buckley's syrup and other disgusting liquid. Such as sweat from training on cardio, the liquid puddle on the floor of a public toilet, melt stagnant water or liquid that natekla from the package of garbage and waste. And people believe that the samples in the two cups are equally repugnant.

















via adme.ru